Saturday’s ad is entitled Getting The Boat Ready, and the illustration was done in 1950 by Douglass Crockwell. It’s #42 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it seems like more of a canoe than a “boat” that he’s getting ready. But I love how everybody’s sitting around drinking beer and watching that one guy do all the work. I guess it’s his boat.
Archives for May 14, 2016
Patent No. 4516698A: Keg-Pump Construction
Today in 1985, US Patent 4516698 A was issued, an invention of Vincent J. Cerrato, for his “Keg-Pump Construction.” Here’s the Abstract:
A keg-tapping device wherein a probe is selectively actuable within a tap body, between axial positions of communication with and cut-off from the inner volume of the keg, to which it may be attached. The probe extends upwardly beyond the tap body and carries an axially reciprocal air pump at its upper end, while a beverage-dispensing port is open laterally, at a location beneath the pump and above the tap body. A pressure-relief valve with external actuating access is carried by the probe, and the arrangement is such that the probe and all components mounted thereto are bodily rotatable, over a full 360 degrees of lateral-discharge direction for beverage delivered at the discharge port. Conveniently, a flexible hose connects the discharge port to a selectively operable dispensing valve, and the dispensing valve is therefore flexibly adaptable, without keg movement, to serve glasses within a maximum radius (hose length), whatever the azimuth direction at which a glass is to be served.