Saturday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1950 by Douglass Crockwell. It’s #49 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a picture perfect Thanksgiving turkey is on the dinner table, but the it’s not complete. People wait in the wings to be seated until the most important job is done. The matriarch of the family is putting beer glasses down at each place setting, the final touch, before the holiday meal can begin. Just like at my house. If that text, and the art, looks familiar, you’ve got a good memory as this exact same Thanksgiving Dinner piece was used in 1947 as #10 in the series.
Archives for May 21, 2016
Patent No. WO1987002975A1: A Beer Tapping Installation
Today in 1987, US Patent WO 1987002975 A1 was issued, an invention of Jacobus Dijkstra and Gijsbert Slootweg, assigned to Heineken Technisch Beheer B.V., for their “A Beer Tapping Installation.” Here’s the Abstract:
A beer tapping installation comprising a refrigerator having a cask cooling and installation space (2) including a revolving platform (8) on which casks (12, 13, 14) can be placed and with a space for accommodating a CO2 cylinder (15), as well as a tap (21), a beer line (20) from the cask installation space to the tap, a hollow support (17) for enveloping the beer line from the refrigerator to the tap, a cask coupling (22) on the beer line and a CO2 supply line from the CO2 container to the cask coupling. The hollow support is in open communication with the cask cooling and installation space and the beer line, together with the cask coupling and the tap, is movable longitudinally of the hollow support.