Friday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1951 by Douglass Crockwell. It’s #62 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it’s another recycled Thanksgiving ad that they used before, but I guess they figured out that holiday was pretty easy to tie into beer, so they just kept hammering the same message each year.
Archives for June 3, 2016
Patent No. 2598751A: Art Of Cooling And Dispensing Beverages
Today in 1952, US Patent 2598751 A was issued, an invention of Joseph Berkowitz and William Lapin, for their “Art of Cooling and Dispensing Beverages.” There’s no Abstract, though it’s described this way in the application:
The apparatus of the invention in its essential details consists of a hermetically sealed tank, a liquid line from a compressor-condensing unit connected to said tank, an expansion valve near the juncture of said liquid line and tank, a hermetically sealed conduit also connected to said tank, a suction or return line from said conduit to said compressor-condensing unit, a beverage line encased by said conduit and extending into said tank, the free end of said beverage line extending through a wail of said tank, and being provided with a dispensing tap. The tank is preferably encased in a dispensing unit or cabinet of desired construction and design, and the source of beverage, e. g. barrels or kegs, may advantageously be housed in a storage chamber of the walk-in type, which is preferably cooled as by means of a diffuser or other refrigerating device.