Friday’s ad is entitled Saturday On The Lake Front, and the illustration was done in 1952 by Douglass Crockwell. It’s #69 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a well-to-do family is spending the weekend at the lakefront home, and entertaining with beers. It’s funny how many of these ads in the 1950s depict experiences that would not be familiar or easily relatable to the average beer drinker. Were they meant to be aspirational? Because otherwise it just seems strange to show scenes of affluence in mainstream magazines.
Archives for June 10, 2016
Patent No. WO1999007820A3: Lipid Removal
Today in 1999, US Patent WO 1999007820 A3 was issued, an invention of Charles Bamforth, Robert Muller, and Kamini Dickie, for their “Lipid Removal.” Here’s the Abstract:
A method for removing lipids material from beer or other beverages. The beer is contacted with immobilised lipid binding protein which binds any lipid present in the beer or other beverage. After the lipid removal stage is complete there are no lipid binding additives remaining in the beverage.