Monday’s ad is entitled Teaching Guests The Square Dance, and the illustration was done in 1952 by John Gannam. It’s #72 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of well-dressed people are at a party at someone’s house, and after many beers — I presume, I won’t dance unless I’ve had many, many beers — someone suggests square dancing. I learned square dancing in school, 3rd or 4th grade I think, and then promptly forgot it, and never looked back. But hey, maybe with enough beer….
Archives for June 13, 2016
Patent No. 4094445A: High Speed Beer Dispensing Method
Today in 1978, US Patent 4094445 A was issued, an invention of James Bevan, for his “High Speed Beer Dispensing Method.” Here’s the Abstract:
A method is provided for dispensing beer rapidly into a series of containers for mass distribution to consumers at public gatherings such as stadiums, race tracks, etc. The beer is contained in kegs and is supplied to a multi-tap dispenser through a refrigerated supply line. A coolant is circulated around the beer in the supply line and in the dispenser for cooling the beer. The temperature of the beer is maintained sufficiently close to its freezing temperature as to permit pouring from the taps while preventing excessive foam from being generated in the containers as the beer is poured. Preferably, the beer is maintained at less than 34° F and preferably within about 1/2°-2° F of its freezing temperature which is approximately 28° F for most beer. The pressure drop in the beer supply line is also controlled in order to avoid excessive agitation of the beer.
Patent No. 2511623A: Keg Truck
Today in 1950, US Patent 2511623 A was issued, an invention of Leonard Darcangelo, for his “Keg Truck.” There’s no Abstract, though it’s described this way in the application:
My invention relates to improvements in, or a new type of, keg truck.
The principal object of my invention is to provide a one-man truck, of simple and inexpensive construction for lifting and transporting kegs of different sizes conveniently and easily, and when a keg is mounted on the truck it will be held securely in position and prevented from slipping while being moved, or transported.