Monday’s ad is entitled Love at First Sight, and the illustration was done in 1955 by Haddon Sundblom. It’s #107 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, someone brought a basket full of puppies to a backyard party. I suspect the owner is now plying them with beer in the hopes that the guests will drink enough that they’ll take one of the puppies home with them.
Archives for July 18, 2016
Patent No. 2354092A: Art Of Brewing Beer, Ale, Or Near-Beer
Today in 1944, US Patent 2354092 A was issued, an invention of Berthold Stein, for his “Art Of Brewing Beer, Ale, Or Near-Beer.” There’s no Abstract, although in the description it includes these claims:
The present invention includes both the process of brewing as hereinafter described, and the beverage or resulting product thereof, and when referring to beer it is intended to include ale and near-beer, and analogous beverages of the same class Beer as well as ale is generally described as a fermented malt liquor with an average percentage of alcohol of from three to four per cent. by weight, or sometimes less, as in near beer, which may have about one-half per cent. It has a mildly bitter and aromatic flavor and odor. The brewers have. always attempted to give the beer an aromatic hop flavor and odor. Up to date, they have not succeeded in doing so. The bitter and so-called aromatic flavor is to be derived from. the hops. which are used in the brewing process. While all kinds of beer and` ales taste more or less bitter, there are no beers brewed which really have an aromatic hop flavor and odor. This is due to the processes and apparatuses which are employed in the brewing of beer and ale. All beers and ales have a more or less pronounced bitter taste, and they often have a disagreeable taste and odor as well. The latter is derived principally from the cellulose matter of the husks of the grain, and the fatty oils contained in the grain, such as barley, corn or rice. These bitter tastes and disagreeable odors are the principal reasons why so many people do not drink beer. It is generally understood that beer and ale is made from malt, and hops. In this country, however, beer and ale is brewed mostly from a mixture of barley malt (about 70%), and cereals unmalted (about 30%), namely, corn, rice, corn. Syrups or sugars, and hops. The hops in the brewing of beer and ales are used as a spice or condiment with a view to overcoming the above-mentioned bad taste and odor.
Patent No. 3677458A: End Loading Twin Beverage Carton
Today in 1972, US Patent 3677458 A was issued, an invention of Dickinson Gosling, assigned to John Labatt Ltd, for his “End Loading Twin Beverage Carton,” which is fancy way of saying a 12-pack carton. Here’s the Abstract:
An end loading, twin carton separable into two cartons, embodying folded handles usable in the twin and also the separated mode. A blank for the carton is also disclosed.
Patent No. 795237A: Bung
Today in 1905, US Patent 795237 A was issued, an invention of Henry Schmidt, for his “Bung.” There’s no Abstract, although in the description it includes these claims:
This invention relates to new and useful improvements in bungs especially designed for use in connection with beer-kegs, beer-barrels, and similar vessels or packages; and it consists in the construction and arrangement of parts hereinafter fully set forth, and point ed out particularly in the claims.
The object of the invention is to provide simple and efficient means for closing the bung-hole or the aperture through the bung bushing in a manner to prevent the escape of the contents, to protect the rubber or other compressible washer from the deleterious action of the beer or similar liquid, and to enable the bung to be quickly and easily removed and readily replaced, the same bung being adaptable for use many times.