Thursday’s ad is for Carlsberg Pilsner, though I’m not sure of the exact date. It could be as old as the 1890s, but it could also be a little later, possibly into the 1930s. Although the label, though hard to see, looks like it could be more modern so it could even be a more recent ad designed to look like it came from an older time. Either way, it’s a beautiful ad, and is reminiscent of Alphonse Mucha. Showing the four seasons of beer drinking, the tagline translates to “drink year round.” The four words below each season translate, via Google translate, to “easy, mild, tasty, and durable,” but I’m willing to bet that’s not exactly right. The artist’s name is in the lower left corner, but it’s written in a stylized lettering, and is hard to make out, something like Carten Raunt. But it’s a beautiful ad.
Archives for August 11, 2016
Patent No. 20110195150A1: Composition Of “Radoy” Beer And Its Production Method
Today in 2011, US Patent 20110195150 A1 was issued, an invention of Yevhen Yukhnytsya, for his “Composition of ‘Radoy’ Beer and its Production Method.” Here’s the Abstract:
A beer composition includes water, ground malt, yeast of bottom fermentation, hop extract and milk thistle solution in the following proportion: 100 l water; 10-50 kg ground malt; 1.0-3.0 l yeast of bottom fermentation; 10-30 g of alpha acid of hops extract; 5-30 g milk thistle solution for 1 l of wort. A production method includes mash preparation, mash saccharification, wort separation from the spent grains, wort boiling, fermentation, and after-fermentation. At the beginning of wort boiling the milk thistle is added, whose fruits were ground in a grinder with a roller distance of 0-2.5 mm, the grinding is mixed with water, heated to 70-150° C., and boiled for 45-90 minutes, whereupon milk thistle fruit concentration makes from 1 to 99% of wort volume. The beer composition enables not only a positive effect on a human body, especially on a liver and kidneys, but also having curative properties.