Monday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number two of four, our intrepid man is pouring his Carlsberg Pilsner into a glass, and exclaims. “What a scent!” I do love his pouring method, holding the bottle upside down.
Archives for August 29, 2016
Patent No. 798112A: Beer Cooling Apparatus
Today in 1905, US Patent 798112 A was issued, an invention of Anthony Pelstring, for his “Beer Cooling Apparatus.” There’s no Abstract, although in the description it includes these claims:
This invention relates generally to the dispensing and cooling of beer, the object being a simple and efficient apparatus whereby the beer is passed from the keg through a more or less tortuous passage and cooled during its passage therethrough, means being provided whereby the beer is made to pass through more or less of said passage-way as may be desired.
Another object of the invention is to provide a peculiar construction of cooling apparatus having a plurality of discharge-pipes connected therewith so that beer of different degrees of temperature can be drawn from one and the same cooling apparatus.