Tuesday’s ad is for Schlitz, from 1941. In this ad, oddly about class, it’s really about how we call beer an “affordable luxury,” although the way they say it as a little different. “Not everyone can own the finest pearl, or drive the costliest car. But America’s most distinguished beer is within the reach of everybody. Here, indeed, is democracy in a bottle!”
Archives for October 11, 2016
GABF Awards With Photographs 2016
On Saturday, October 8, the winners of the 34th Great American Beer Festival were announced. A record 7,227 beers were judged in 96 categories by 264 judges, of which I was again privileged to be one. I was on hand at the awards ceremony and thought I’d share the results again, this time along with some of the photographs I took during the awards.
The theater quickly filled up for the awards ceremony.
And competition director Chris Swersey read each of the medal winners’ names.
This was the 35th GABF, and former Wynkoop Brewing co-owner, and current Colorado governor, John Hickenlooper, stopped by in the middle of the awards ceremony to present Charlie Papazian his own award.
Two, actually. One for the 35th anniversary and Charlie’s own gold medal.
Patent No. 4409246A: Yeast Strain For Fermenting High Plato Value Worts
Today in 1983, US Patent 4409246 A was issued, an invention of Graham G. Stewart, Thomas E. Goring, and Ingeborg Russell, assigned to the Labatt Brewing Company, for their “Yeast Strain For Fermenting High Plato Value Worts.” Here’s the Abstract:
The specification discloses a novel brewers’ yeast strain and a method of manufacturing the same. The yeast is a strain of Saccharomyces cerevisiae and has been deposited at the National Collection of Yeast Cultures, Norwich, England under the number 962. Morphologically the giant colony of the novel strain can be described as a circular colony having a slightly serrated periphery, a convex surface topography with a central, globular dome and exhibiting primary concentric convolutions and secondary radial convolutions which, in combination, impart a rough appearance to the surface. The novel ale strain has the advantages that it is effective in worts having high plato values and is a bottom-cropping strain.