Beer In Ads #2147: Gregory Peck For Pabst


Thursday’s ad is for Pabst Blue Ribbon, from 1949. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Mr. & Mrs. Gregory Peck. He “was an American actor who was one of the most popular film stars from the 1940s to the 1960s. Peck continued to play major film roles until the late 1980s. His performance as Atticus Finch in the 1962 film To Kill a Mockingbird earned him the Academy Award for Best Actor. He had also been nominated for an Oscar for the same category for The Keys of the Kingdom (1944), The Yearling (1946), Gentleman’s Agreement (1947) and Twelve O’Clock High (1949). Other notable films he appeared in include Spellbound (1945), The Paradine Case (1947), The World in His Arms (1952), Roman Holiday (1953), Moby Dick (1956, and its 1998 miniseries), The Guns of Navarone (1961), Cape Fear (1962, and its 1991 remake), How the West Was Won (1962), The Omen (1976) and The Boys from Brazil (1978).”

President Lyndon Johnson honored Peck with the Presidential Medal of Freedom in 1969 for his lifetime humanitarian efforts. In 1999, the American Film Institute named Peck among Greatest Male Stars of Classic Hollywood cinema, ranking at No. 12. He was named to the International Best Dressed List Hall of Fame in 1983.

In the ad, the Pecks, Gregory and Greta, are in their “modern” bar, with Gregory behind it, smiling at his wife as she appears to be talking to someone we can’t see. Also, there’s a tennis racket on the chair next to her and Mr. Peck does seem to be wearing tennis garb, although Mrs. does not. And how about that flower arrangement next to him, with the flowers sticking out of someone’s head. I guess that’s modern, too.

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Beer Birthday: Matt Bonney

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Today is the 43rd birthday of Matt Bonney, formerly of Brouwer’s and Bottleworks, both in Seattle, Washington, and now proprietor of Toronado Seattle. Bonney’s one of my favorite people in the industry. You’d be hard-pressed to find a person more passionate about good beer. He also knows how to throw a party and is always a gracious host. He does still need some work on his Washoe playing, but I’ll let that slide. Join me in wishing Bonney a very happy birthday.

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Matt with Chris Black, from Falling Rock Taphouse in Denver, pouring candy sugar to create Publication at Russian River Brewing in May of 2008.

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Matt (3rd from left) with the final judges at the 2009 Hard Liver Barleywine Festival at Brouwer’s.

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Matt with Dave Keene, from the Toronado, at the A Night of Ales beer dinner during SF Beer Week.

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Dr. Bill with Matt at Slow Food Nation 2008.

Beer Birthday: Rodger Davis

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Today is Rodger Davis’ 47th birthday, who’s the former head brewer at Triple Rock in Berkeley, California, and a few years ago opened his own brewery in Alameda, Faction Brewing, along with his wife Claudia. Rodger is a terrific brewer and has been very active in the local beer community and it’s great to see him at the helm of his own place. He’s one of those people always giving the craft beer world a good name, helping colleagues, organizing festivals and being a good friend to all. If only he could his tongue in his mouth. Join me in wishing Rodger a very happy birthday.

Rodger David, from Triple Rock, at the Beer Fair
Rodger at a Berkeley Museum event a few years ago, pouring Triple Rock beer.

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Rodger with his wife Claudia at a Beer Chef beer dinner.

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Up in the balcony at Triple Rock at the Sour Beer Festival.

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Rodger and Claudia at their new brewery, with Rodger doing his best not to make a goofy face.

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Rodger & me at his surprise birthday party at The Trappist five years ago for his 40th. (photo by Mike Condie.)