Beer In Ads #2175: Heineken Refreshes The Ugly Duckling


Thursday’s ad is for Heineken, from the 1977. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the ugly duckling is crying over his treatment at the hands (or wings?) of the prettier ducklings, when he happens upon a can of beer floating in the pond. Taking a sip, he’s transformed in to a beautiful white swan. Talk about beer goggles.

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Historic Beer Birthday: Anton Schwarz

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Today is the birthday of Anton Schwarz (February 2, 1839-September 24, 1895). In addition to having studied law, he also became a chemist and worked for several breweries in Budapest, before moving to the U.S. in 1868. Moving to New York, he got a job working for the magazine/journal American Brewer, which at the time was more like the People magazine of the brewing industry. He was quickly promoted to editor, eventually buying the publication. He turned it into a serious scientific journal, writing many of the articles himself, but is credited with helping the entire industry improve its standards and processes.

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Here’s his entry from the Jewish Encyclopedia, published in 1906.

Austrian chemist; born at Polna, Bohemia, Feb. 2, 1839; died at New York city Sept. 24, 1895. He was educated at the University of Vienna, where he studied law for two years, and at the Polytechnicum, Prague, where he studied chemistry. Graduating in 1861, he went to Budapest, and was there employed at several breweries. In 1868 he emigrated to the United States and settled in New York city. The following year he was employed on “Der Amerikanische Bierbrauer” (“The American Brewer”) and soon afterward became its editor. A few years later he bought the publication, remaining its editor until his death. He did much to improve the processes of brewing in the United States, and in 1880 founded in New York city the Brewers’ Academy of the United States.

Schwarz’s eldest son, Max Schwarz (b. in Budapest July 29, 1863; d. in New York city Feb. 7, 1901), succeeded him as editor of “The American Brewer” and principal of the Brewers’ Academy. He studied at the universities of Erlangen and Breslau and at the Polytechnic High School at Dresden. In 1880 he followed his father to the United States and became associated with him in many of his undertakings.

Both as editor and as principal of the academy he was very successful. Many of the essays in “The American Brewer,” especially those on chemistry, were written by him. He was a great advocate of the “pure beer” question in America.

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When the United States Brewers’ Academy celebrated its 25th anniversary, in 1913, there was a ball where several alumni gave speeches and toasts, mentioning Schwarz’ contributions, including this from Gallus Thomann from Germany:

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He also co-wrote the Theory and Practice of the Preparation of Malt and the Fabrication of Beer

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Beer Advocate also has a nice story of Schwarz, entitled the O.G. Beer Geek.

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Beer Birthday: Luke Nicholas

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Today is also the 46th birthday of Luke Nicholas, founder/brewer of Epic Brewing in New Zealand. Luke brewed for many years in New Zealand before striking out on his own, and also lived in the States for a spell working for RealBeer.com and became fond of hoppy beers. As a result, his beers are some of the hoppiest in New Zealand. He also started a real beer website just for New Zealand, RealBeer.co.nz and was instrumental in starting a Brewers Guild of NZ. Luke was kind enough to show me around the beer scene in Auckland when I was there with my family a few years ago, and we run into one another at beer events surprisingly often. He’s a great beer ambassador not just for his native country, but for great beer everywhere. You can also read about his exploits online at Luke’s Beer. Join me in wishing Luke a very happy birthday.

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Me and Luke outside 21st Amendment during a visit to our shores.

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And at the 2010 Craft Brewers Conference in Chicago.

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With Stephen Beaumont at CBC in Washington, DC a few years back.

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Luke in New Zealand at Hallertau Brewbar & Restaurant with owner/brewer Stephen Plowman.

Brewhog Determines 6 More Weeks Of Winter Beers For 2017

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Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.

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But this year, I suppose given how the year is going isn’t too surprising, not every groundhog agrees on what the future hold. For example, both Staten Island Chuck along with General Beau Lee in Georgia have predicted an early spring. And so did Shubenacadie Sam in Canada.

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Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, did see his shadow and so is predicting six more weeks of winter, as did Buckeye Chuck of Ohio and Essex Ed of Orange, New Jersey. And so did Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he didn’t eat.

So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.

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In Alaska, they celebrate Marmot Day.

Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.

Historic Beer Birthday: Frank Senn

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Today is the birthday of Frank Senn (February 2, 1838-November 8, 1913) who was born in Mechtersheim, Germany, which today is known as Römerberg, but settled in St. Louis, Missouri with his parents in 1853. In Louisville, Kentucky, he opened the Frank Seen Brewery in 1874, but later sold it to his two brothers. In 1877, he took with a partner, Philip Ackermann, he opened a new brewery, the Frank Senn & Philip Ackermann Brewery. In 1892, they shortened it to the Senn & Ackermann Brewing Co., which it remained until being closed by prohibition.

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Here’s a short bio, from his obituary, printed in the Western Brewer and Journal for July to December 1913.

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Here’s a short history of the brewery, from the Encyclopedia of Louisville:

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And another one from Germans in Louisville: A History:

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After prohibition began, the building was abandoned, eventually becoming a scrapyard.

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Beer Birthday: Jamie Floyd

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Today is the 45th birthday of Jamie Floyd, co-owner/brewer of Ninkasi Brewing in Eugene, Oregon. Jamie has been a fixture in the Oregon brewing scene for many years, having brewed at Steelhead Brewing, also in Eugene, before opening Ninkasi with Nikos Ridge in 2006. Join me in wishing Jamie a very happy birthday.

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Jamie at Magnolia for SF Beer Week in 2011.

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At the Oregon Brewers Festival in 2006.

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Jamie, with John Maier, from Rogue Brewing, and Nikos Ridge, also from Ninkasi, at the Sasquatch Brew Fest in 2007.

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Jamie at GABF in 2011.

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Justin Crossley, of the Brewing Network, with Jamie at the Opening Gala for the 2010 SF Beer Week.