Sunday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.
In this ad, a three-panel format, a hedgehog is about to cross the road. I suspect this ad ran in Europe, or possibly Great Britain, since there are no hedgehogs in the Americas. And perhaps like raccoons or skunks for us, they’re frequently being hit by cars trying to cross the road. But this smart hedgehog drank some Heineken, which magically supplied him with a safety vest to increase the odds of him (or her) making it to the other side of the road. Good luck Spiny Norman.