Beer In Ads #2179: Heineken Refreshes Shakin’ Stevens


Monday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, the British rock ‘n’ roll singer Shakin’ Stevens — “the UK’s biggest-selling singles artist of the 1980s” — can’t stop shaking. His real name is Michael Barratt, with his stage name adopted when his band changed its name to Shakin’ Stevens and the Sunsets. Somehow in the second panel he manages to hold a mug of Heineken to his lips and take a sip, which promptly cures him of shaking.

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Beer Birthday: Brian Ford

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Today is the 53rd birthday of Brian Ford, owner/brewer at the Auburn Alehouse near Sacramento, California. Brian previously brewed at Beermann’s Beerworks, but left before they closed over a decade ago. His new place is in an old historic building, a really cool space, where he’s making some more great beer, and later this year they’ll celebrate their 10-year anniversary. Join me in wishing Brian a very happy birthday.

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Brian and Lisa at their Get’r Started Party in 2015.

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Brian pouring his beer at the Raley Field Beerfest in 2007.

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And here’s Brian with Glynn Phillips, from Rubicon, at the same event.

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Rich Norgrove, from Bear Republic and Brian, bookending Dave Morrow from DBI, at the Celebrator’s 25th Anniversary Party in 2013.