Beer In Ads #2185: Heineken Refreshes A Bird


Sunday’s ad is for Heineken, from 1981. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a three-panel format, a bird flies up to a beer can, and in the second panel perches on the can. After pecking the can open and taking a sip, I suppose he’s supposed to look transformed. But I confess for this one, the bird doesn’t really look different from the previous two panels. He may look a little happier — he does appear to be smiling — but is otherwise unchanged.

Heineken-1981-bird

Beer Birthday: Jennifer Talley

auburn-alehouse
Today is the 48th birthday of Jennifer Talley, former brewer at Squatter’s Pub & Brewery, an oasis of good beer in Salt Lake City, Utah. Jen left Utah a few years ago to become the Brewing Operations Manager for RedHook in Woodinville, Washington, and more recently joined Russian River Brewing in Santa Rosa, California. Unfortunately, Jen’s left Russian River to care for her ailing mother in Grass Valley and has more recently joined Brian Ford brewing at Auburn Alehouse. Jennifer’s a terrific brewer and one of the coolest people in the industry. Join me in wishing Jennifer a very happy birthday.


In town to shoot a television pilot in 2007, Shaun O’Sullivan (21st Amendment), Dave McLean (Magnolia) and Jennifer outside Magnolia.


After a panel discussion at GABF on women in brewing. From left: Carol Stoudt (from Stoudts Brewing), Jennifer Talley (from Squatter’s Pub Brewery), Natalie Cilurzo (from Russian River) and Teri Fahrendorf.


At a beer dinner put on by The Lost Abbey near San Diego, Jennifer and Matt Brynildson stopped by our table for a visit with Adam Avery and Vinnie Cilurzo.


At CBC in San Diego, 2008. From left, Fal Allen (Asia Pacific Breweries), Jennifer and Geoff Larson (Alaskan Brewing).