Beer In Ads #2225: Bill For Taxes (Federal, State and Local)


Friday’s ad is a trade ad, by the United States Brewing Industry Foundation, from 1939. After prohibition ended, the industry started doing PSA-type ads in an attempt to create goodwill for beer and brewers. They would later go on to do a fairly sophisticated series of ads between 1946 and 1956, known unofficially as Beer Belongs. Officially, they were “The Home Life in America” series, consisting of 120 ads, with a new ad running in major periodicals each month. Last year, for my Beer in Ads series, I featured every one of them. But in the years before that, the U.S. Brewing Industry Foundation (a precursor to the original Brewer’s Association) dabbled with a variety of similar ads promoting the industry as a whole. These were especially popular during World War 2, and in fact they even won an award from the government for some of these ads. Most of the ads were black and white, although a few were in color, though usually in a minimal way, with a few colors accented rather than being in full color.

In this ad, a companion to yesterday’s ad showing surprised man holding a “Bill For Taxes.” This ad is the bill itself. Paper-clipped to the bill is this: “In addition to paying more than 400 million dollars a year in taxes … Beer has made a million new jobs, since re-legalization. Beer also buys each year 3 million acres of farm crops … and pays a million dollars for them.

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Beer Birthday: Jim Crooks

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Today is the 44th birthday of Jim Crooks, who is currently the Master Blender at Firestone Walker Barrelworks in Buellton. But before that, Jim was the QC manager, and was one of the original brewers there when it was still SLO Brewing when Adam Firestone and David Walker bought the brewery. When I wrote an Innovator’s Series piece for Beer Connoisseur magazine on Matt Brynildson, naturally, Jim came up when re-telling the story of the transition:

But Matt and another SLO brewer, Jim Crooks, weren’t ready to give up quite so easily. What happened next is local legend. The bank didn’t lock the doors or turn off the power. Maybe it was an oversight, maybe not. So Brynildson and Crooks came in and kept making beer while the brewery was still in receivership, and continued filling orders. The idea, they thought, was to just hang on. They both loved the area and the brewery that they’d poured so much of themselves into. The pair hoped that if they kept it alive, that someone would come to the rescue, buy the brewery and give them both jobs. The gamble paid off and their harebrained idea actually worked. Both Matt and Jim Crooks continue to work there to this day, with Jim leading the Barrelworks production in Buellton.

I’ve run to Jim several times over the years, and since heading up Barrelworks in 2013, he’s been knocking it out of the park. Join me in wishing Jim a very happy birthday.

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Jim, Chuck Silva and me at the Firestone Walker Invitational in 2016.

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At the 2008 GABF, Eric and Lauren Salazar, both from New Belgium Brewing, sandwiched by Jim, and Chris Swersey, Competition Manager for GABF judging.

Matt-and-JimMatt and Jim at the Firestone Walker Invitational [photo by Sean Paxton].

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A happy Jim, also at last year’s Firestone Walker Invitational [photo purloined from Facebook].