Tuesday’s ad is for Schlitz, from 1905. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, Schlitz is trying to persuade their customers that buying their beer at the same price as other beers that is like getting Schlitz for half-price. Because “the cost of purity exceeds the cost of brewing.” In other words, it’s still nice at twice the price. Now that’s value.
Today is also beer blogger extraordinaire Alan McLeod’s 54th birthday. Alan runs a good beer blog, called — curiously enough — A Better Beer Blog, which replaced his earlier “A Good Beer Blog.” I’m not sure what came first, the goodness or the blog. Anyway, though I’ve yet to meet Alan in person I feel as if he’s already a great, not just good, friend through our many conversations via e-mail and commenting on one another’s blogs. If you haven’t read his essay in the book Beer & Philosophy yet, rush right out and buy yourself a copy. He also published The Unbearable Nonsense of Craft Beer, with Max Bahnson, available as a Kindle single on Amazon, and last year co-wrote both Upper Hudson Valley Beer and Ontario Beer: A Heady History of Brewing from the Great Lakes to Hudson Bay. Join me in wishing Alan the very merriest of birthdays. Cheers, mate.
Today is the birthday of New Zealand beer writer Neil Miller. He writes regularly for Beer and Brewer magazine, the beer blog at Real Beer NZ and the Malthouse Blog. Though born in Scotland — Broxburn — he now calls Wellington his home. I met Neil when he was vising the states with Luke Nicholas and other New Zealand beer aficionados for the Craft Brewers Conferences in 2009. They came over early to tour the west coast before CBC began in San Diego that year. We met up at my local brewpub, Moylan’s, and Neil hilariously tells a story about that meeting that I was completely unaware of at the time. Thanks to the series of tubes known as the internet, we’ve managed to keep in touch since then. Join me in wishing Neil a very happy birthday.