Thursday’s ad is for Schlitz, from 1906. In the first decade of the 20th century, Schlitz Brewing, then one of the largest breweries in the U.S. after the industry had shrunk from over 4,000 to around 1,500 in just 25 or so years, did a series of primarily text ads, with various themes. In this ad, Schlitz is once again talking about how over half the cost of their brewing process is devoted to insuring their beer is pure, to avoid the after-effects of biliousness.
Archives for April 20, 2017
Today is the 43rd birthday of Drew Beechum, who’s a past president of the Maltose Falcons homebrewing club and its current webmeister. He’s also the author of The Everything Homebrewing Book: All you need to brew the best beer at home! and writes a regular column for Beer Advocate magazine. Join me in wishing Drew a very happy birthday.
Today is the 47th birthday of Brenden Dobel, head brewer at Thirsty Bear in San Francisco. Brenden grew up in the Bay Area, but learned brewing in Bavaria, at Doemans. He also brewed at Reccow and Broken Drum, before coming to Thirsty Bear over ten years ago. Brenden’s a terrific guy to share a pint with and discuss arcane subjects like history or English literature. If he hadn’t found brewing, he most likely would have ended up a teacher, or perhaps a sailor. Please join me in wishing Brenden a very happy birthday.
Clockwise from Left: Rich Higgins, John Tucci, Brenden & Aron Deorsey with our 4 bottles of dessert at a Sierra Nevada beer dinner after beer camp a few years ago where we made a beer for SF Beer Week.