Beer In Ads #2267: Three Rings, Flowers


Friday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, this one shows a man carefully tending his garden consisting of a ring of flowers, which becomes two rings and then, naturally, a third. Yet he looks surprised that the flower rings keep multiplying. Maybe he’s a better gardener than he realizes, or perhaps he’s had too much to drink.

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Beer Birthday: Bill Covaleski

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Today is the 54th birthday of Bill Covaleski, a co-founder of Victory Brewing Co., along with his childhood friend Ron Barchet. I first met Bill at the brewery doing an article on Pennsylvania breweries for the Celebrator over a decade ago. It’s been great seeing his brewery rack up victory after victory as they’ve grown and become one of Pennsylvania’s best, biggest and brightest. Join me in wishing Bill a very happy birthday.

Kite & Key co-owner Jim Kirk with Sam Calagione, Bill Covaleski & Greg Koch
During an event at Philly Beer Week 2009: Kite & Key co-owner Jim Kirk with Sam Calagione, Bill & Greg Koch.

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Bill with a big bottle of beer.

Later night at Jim's Steaks Bill Covaleski showcases our cheesesteaks as James Watt looks on & Greg Koch tries to hide his face
A late night cheesesteak at Jim’s with Bill showcasing our sandwiches while James Watt and Greg Koch look on bemused.

Toasting the Class of '96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione
Toasting the Brewer’s Class of ’96: Greg Koch, Mark Edelson, Bill Covaleski, Tom Kehoe, Gene Muller & Sam Calagione.

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Bill wearing the Belmont Crown at an event at Belmont Station during last year’s Craft Brewers Conference in Portland.