Beer In Ads #2275: Three Rings, Polar Bears


Saturday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, this one shows a polar bear fishing in a stream. With each failed attempt reaching his paw into the water, creating a ring. Three times he tried and failed, the fish is seemingly laughing at the bear; but at the least, his efforts created the Ballantine logo.

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Beer Birthday: Eric Warner

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Today is the 52nd birthday of Eric Warner. Eric founded Tabernash Brewing in Colorado, and later ran Flying Dog Brewing, until they moved their operations to Maryland. He’s also the author of two brewing books, German Wheat Beer and Kolsch: History, Brewing Techniques, Recipes. More recently, he moved to Houston to be the brewmaster (although his official title is “Yeast Rancher”) at Karbach Brewing. I first met Eric at Tabernash a million years ago, and several times since then, though for some odd reason I can’t locate any photos. Join me in wishing Eric a very happy birthday.

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Eric sitting for a local Texas magazine, 022Houston, about Menspiration.

Historic Beer Birthday: Jacob Adams

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Today is the birthday of Jacob Adams (May 13, 1837-July 21, 1909). Born Jacob Adami, in Germany, he moved with his family to San Francisco in 1860. He bought the San Francisco Brewery in 1874, renaming it the Broadway Brewery.

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Here’s a short biography from Find a Grave:

Johanas Adami [Adams] and family emigrated from Germany in 1860 to San Francisco and formed a brewery partnership. Johanas’ son, Jacob Adams, formally established the Broadway Brewery at 637 Broadway and Stockton St. in 1874. The brewery burned down in 1885, but was rebuilt at a new location on the corner of Treat Ave. & 19th St. Jacob died in 1909 and his son George C. Adams became president of the brewery. In 1916 another son, William F. Adams, became one of the directors of the newly formed California Brewing Association. During Prohibition William was working at Acme’s Fulton plant, (dba) the Cereal Products Refining Corporation, with JP Rettenmayer and Karl Schuster. In the 30’s & 40’s William held the position of Secretary for Acme Breweries in both SF and LA. He and his brother Edward J. Adams were Acme shareholders and also ran Acme’s Oakland distribution depot.

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The wonderful brewery gems also has a more thorough history of both Jacob Adams and the Broadway Brewery in San Francisco from 1862 to 1917, when it closed.

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Historic Beer Birthday: Christian Moerlein

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Today is the birthday of Christian Moerlein (May 13, 1818-May 14, 1897). Moerlein was born in Bavaria, and came to America around 1840, establishing the Christian Moerlein Brewery in 1853.

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Here’s a short biography from Find a Grave:

Brewer. Born in Truppach, Bayreuth, Oberfranken, Bayern, Germany. He immigrated to the United States in 1841 settling in Cincinnati, Ohio a year later. Christian married his first wife Sophia Adam in 1843 and had three children with her. After losing Sophia and 2 of those children to the cholera epidemics of the time, he married his second wife Barbara Oeh in 1849 and had another 9 children. In 1853 Moerlein established a brewery bearing his name in Cincinnati and became the most prominent brewer in that city. The brewery became one of the largest in the country and remained in operation until Prohibition. Today a line of beer is again being marketed under his name.

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Here’s what the early 20th century book “One Hundred Years of Brewing” wrote about Christian Moerlein:

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Digging Cincinnati History has a nice post about where all the Moerlein buildings are today, along with some history of the brewery. In 2004, local resident Greg Hardman bought the Christian Moerlein brand and continues to operate it as Christian Moerlein lagers & Ales, and also opened the Moerlein Lager House, where they serve food and house beers.

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