Friday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, this one shows another trio of unicycling circus performers, adding themselves into the mix until there are three spinning wheels, imitating the Ballantine logo.
Today is the birthday of John Hinchliffe (May 19, 1850-March 18, 1915). His father, also named John Hinchliffe, was born in Yorkshire, England but moved to New Jersey and founded the Hinchliffe Brewing & Malting Company in 1863. The brewery eventually employed his three sons, including John Hinchliffe Jr., who was later president. In 1890, it joined a consolidation of five local breweries in Paterson which became known as the Paterson Brewing & Malting Co. The brewery was closed by prohibition and never reopened.
This obituary comes from the American Brewers Review in 1915:
This brewery history is from the Paterson Historic Preservation Society:
The Hinchliffe Brewing & Malting Company was one of at least a dozen of breweries to operate out of Paterson in the pre-Prohibition Era. Owned and operated by John Hinchliffe & sons, who had previously founded the Eagle Brewery in Paterson in 1861 (on the Eve of the Civil War), Hinchliffe Brewing built the impressive brick structure that still stands on Governor Street in 1899. Designed by Charles Stoll & Son, notable “brewer’s architects” from Brooklyn, New York, building lasted eight months and once completed she was the largest in the city. Advertising broadsides from the era feature products such as their “East India Ale,” Porters, and Brown Stouts. The Brewery had a three-story ice factory located behind it, and at full capacity could produce 75,000 barrels per year. In 1917, the Brewery was converted to cold storage for supplies headed to the battlefields of World War I.
Glassware and advertising from Hinchliffe Brewery are considered collectibles due to their pre-Prohibition origins. Unfortunately, the Brewery would not survive the 18th Amendment and the Volstead Act, as the Hinchliffe family closed operations to conform with the law of the land.
And this history is by Peter Blum:
And this is from the City of Paterson, New Jersey’s website:
The Hinchliffe Brewing and Malting Company was formed in 1890 by the well-known Hinchliffe brothers, the three sons of the English founder of the Eagle Brewery in 1861. The Eagle was likely the earliest medium-scale brewery in Paterson. John Hinchliffe began under the name Hinchliffe & Co., and was later changed to Shaw, Hinchliffe & Penrose in 1867 following association with those gentlemen. While business did well, in 1878 Penrose withdrew from the firm to which then the name changed to Shaw & Hinchliffe. Soon afterward in 1881, Shaw went abroad due to illness and died there, leaving the firm under its founder, John Hinchliffe, who again was alone in the endeavor until his death in 1886. His sons John, William and James inherited the property and the business, to which they put their minds and in 1890 set out together. They hired the well-known firm of Charles Stoll & Son of Brooklyn to draw up plans for the city’s largest and most modern brewing facility. The brew house stood five stories tall, built of brick and iron and trimmed with granite, and behind was a modern ice making facility three stories tall. A four-story cold storage facility was also constructed at the time fronting Governor Street.
The 1890s was the high time for the brewing industry in Paterson. The four main breweries in Paterson consolidated as the Paterson Consolidated Brewing Co. and in 1899 the Hinchliffe brothers also joined and became board leaders of the organization. John Hinchliffe died in 1915, the same year that more than 30 of Paterson’s saloons were closed due to the lack business. The brewing industry in Paterson was soon thereafter crippled and dissolved by the Temperance movement and prohibition era of the 1920-30s.
On January 15, 1904, a fire broke out at the Hinchcliffe Brewery Malt House. One firefighter died when he fell from a ladder during efforts to put out the blaze, and at least three others were injured. The website Paterson Fire History has photographs and newspaper clippings from the fire.
Just in time for Trump’s first visit to foreign countries as President of the U.S., a Ukrainian brewery, Pravda Beer Theatre, has just announced the release of a new beer, a 7.2% a.b.v. beer called “Trump.” On the website, it’s initially referred to as a “blonde” although on the label it’s listed as an “Imperial Mexican Lager.” Here’s the description from the brewery’s website:
And here’s the label, where Trump is said to be the President of the Divided States of America:
From what I can tell about their portfolio of beers, they like to have a bit of fun with both their beer and the labels for them. This may be their first political beer, but it doesn’t appear to be their last, as several more are listed as “Upcoming” or “Maybe in Future.” UPDATE: I’ve heard from brewmaster Cory McGuinness, who wrote to me to let me know that in fact all four of their political series beers are, in fact, available now. Apparently, with English being not their first language, the English-language portion of the website has not been updated recently.
So the first beer in their politicam series is Frau Ribbentrop, a 4.5% Belgian Wit featuring German chancellor Angela Merkel:
And then there’s Obama Hope, a 7.2% stout, featuring former U.S. president Barack Obama:
And finally, the brewery has released Putin Huilo, an 8% Dry-Hopped Golden Ale, featuring Russian president Vladimir Putin.
Does anyone want to bet that Trump will be most upset about this because Putin’s beer is stronger than his?
Today is the 59th birthday of Sabine Weyermann, co-owner of Weyermann Malting in Bamberg, Germany. If you’ve visited any of the Craft Brewers Conferences, you’ve no doubt seen the bright yellow and red of the specialty malting company, which is sold in the U.S. by the Brewers Supply Group. Sabine’s family began the Weyermann Malt company in 1879, although she can trace her family back at least as far as 1510. She’s an amazing person, and her malt has helped fuel many a small and large brewery. Join me in wishing Sabine a very happy birthday.