Friday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a talented seal is balancing rings on its nose, first one, then another and finally the three rings of the Ballantine logo. His wings even grew a thumb so he could order a beer “the Handy way.”
Here’s still another new word that should be added to the beer lexicon. Well, it’s not exactly a new word, but has been around 1876, and most likely earlier. It showed up as the word of the day yesterday on my “Forgotten English” page-a-day calendar.
The word is nazz’d and is described as “confused through beer or liquor; slightly drunk. Nazzy, stupified through drink.” It was apparently listed in “C. Clough Robinson’s Dialect of Mid-Yorkshire, 1876.”
Trying to find out more, I found “Nazzle,” defined as “to be in a dreamy, stupid, abstracted state,” also apparently originating in Yorkshire, and listed in “Joseph Wright’s English Dialect Dictionary, 1896-1905.” They certainly sound like related words, though I can’t be absolutely certain.
And I also found this definition:
Nazz’d, or Nazzy, adj. slightly drunk. Stupified. “Gying nazzling alang,” sauntering in a state of abstraction.
That one’s from “A Glossary of Words Used in Swaledale, Yorkshire,” by Captain John Harland, published in 1873.
So my interpretation of the word is that it’s meant to describe a very specific type of intoxication. Maybe buzzed is close to it, although I’ve come to hate that word due to the prohibitionist’s appropriation of it, but an intoxication that’s not complete, falling down, incoherent drunk, but closer to that sweet spot where you’re in a dreamlike state. That’s a good place to be.
Today is the birthday of Nicholas Kessler (May 26, 1833-December 11, 1902). Kessler was born in Luxembourg, but came to the U.S. in 1854, eventually settling in Montana, where he bought into a brewery there, which was eventually known as the Kessler Brewery.
From “A Luxembourg Pioneer in Montana,” by Fausto Gardini:
Nic(h)olas Kessler, originally the name was spelled Kesseler, is born, the youngest of a family of six children. He arrives in New York on January 10, 1854, continues on to Sandusky, Ohio and settles for a while at Detroit, Michigan. Later, he removes to Chicago, Illinois and is active in the feed business. Like many other immigrants, he succumbs to the gold fever and heads west prospecting in Colorado before heading to Montana in August of 1863. In Virginia City, Nick starts a bakery, restaurant and liquor business. In 1864, Nick travels back to Luxembourg to visit with family and friends. When returning to America, according to a contemporary, he had learned that back in Luxembourg men had to relax and when they relaxed many of them found solace and entertainment with friends over a stein of brew. So rather than continuing panning for gold in 1865 he acquires a brewery at Helena, Montana. Over the years, he grows the Kessler Brewery into one of the most prosperous breweries far and wide. His Lorelei beer is a favorite for many decades. Nicholas Kessler, dies on December 11, 1902, in Helena, Montana.
Their most popular beer was called Lorelei Beer.
And this account is from the “History of Montana,” by Joaquin Miller, 1894:
Nicholas Kessler, one of the prominent and enterprising businessmen of Helena Montana, is a native of the Grand Duchy of Luxembourg, Germany, born May 26, 1833. His youth and early manhood were spent in Germany and in 1854 he emigrated to America, landing there in January of that year and locating in Sandusky Ohio. In 1856 he removed from Sandusky to Chicago, where he was engaged in the commission business until the winter of 1859-60, then starting for Pikes Peak, Colorado. He arrived in Colorado in time to aid in the elections of the first Recorder of California Gulch, where Leadville is now located. During the summer and fall of 1860 he was engaged in mining there, then mined in Montgomery, Colorado until 1862 and from that time until August 1863 he landed in Virginia City Montana and for one year was engaged in the liquor business at that place. In 1864 he made a visit to his old friends in Germany but returned to America the following year, and gain took up his abode in Montana, this time in Helena. Since April 1865 he has been identified with the interests of this city.
Mr. Kessler built and is the proprietor of the largest brewing establishment in Montana. He owns and operates the
brickyards which have furnished nearly all the brick that have been used in the buildings in Helena. He is also largely interested in Helena real estate and lands in Lewis and Clarke and Cascade counties and has extensive stock interests besides. With the various commercial and fraternal organizations of the city he is prominently connected.
Mr. Kessler was married in New York, April 2, 1873 to Louisa Ebert, who died December 18, 1880 leaving three children, two sons and one daughter. Both sons are now efficient help to their father in the management of his extensive business while the other children are attending school.
And here’s Kessler’s obituary from the Anaconda Standard: