Tuesday’s ad is for Carling’s Red Cap Ale, from 1960. In this ad, showing an iron gate with a red cap, along with a mug of beer and a bottle of Red Cap Ale. But it’s again the tagline that stands out: “How to Win Friends and Affluent People.” I’m not even quite sure what they mean by that. It’s similar to Dale Carnegie’s “How to Win Friends and Influence People,” but changes the last part to “affluent.” The text offers no answers, so it’s not really clear what they were after.
Archives for June 27, 2017
Today is Ben Spencer’s 43rd birthday. Ben was the head brewer at Magnolia Gastropub & Brewery, but due to their Chapter 11 bankruptcy was making ends meet as an independent contractor. More recently, Ben became the Director of Operations and Brewmaster at Strike Brewing in San Jose. Ben grew up in Virginia, and spent some time brewing in Colorado — and even worked for Greenpeace — before coming to the Bay Area in 2004. That’s when he left Boulder for San Francisco to make beer at Magnolia. Ben’s a terrific brewer and a great person, too. Join me in wishing Ben a very happy birthday.
After Bruce Paton’s cheese and beer dinner in 2008. From left, Arne Johnson (Marin Brewing), Aron Derosey (Beach Chalet), Bruce Paton, Sheana Davis, Ben, Ron from 21A, Brenden Dobbel (Thirsty Bear) and Rich Higgins (Gordon Biersch).
While searching for something else this morning, I came across some word nerdery about the word “yeast.” In “Sharpe’s Diamond dictionary of the English Language,” by John Sharpe, John Thompson, and William Harvey, which was published in 1841, they list the following:
Yest, or Yeast, s. the froth in the working of ale or beer
Yest’y, Yea’sty, a. frothy; smeared with yest
I confess to not often paging though old brewing books the way I imagine Martyn and Ron do, so I had not seen this spelling before.
Merrian-Webster states simply that “yest” is an “archaic variant of yeast.” And Webster’s 1913 Dictionary just refers you to Yeast: “n. 1. See Yeast.” And my 1971 O.E.D. states that it’s an obselete form of yeast.
That same O.E.D. gives a number of different forms of the word yeat, most of which I was unfamiliar with.
Forms 1. zist, zyst, 3. zest(e, zeest, yeest 6-9 yest, 7 eyst (?) 8-9 dial. east, dial. yist, 7- yeast.
From what I can tell, the first evidence of “yest” in print is from 1530: “Yest or barme for ale” whereas our modern spelling, “yeast” doesn’t show up until 1600.
Today is the birthday of Charles von Buddenbrock (June 27, 1878-1948). He was born in Marianwewrder, Germany and served in the Germany army during World War I. He was taken prisoner and brought to an interment camp in Colorado. After his release when the war ended, he decided to stay in Colorado and worked for the Schneider Brewery in Trinidad, Colorado for over 35 years. In 1920 he was listed as the Chief Engineer, but that would have been only shortly after he started working there. I’m not sure about the math, since he died in 1948 and the war ended in 1918. Also known as the Ph. Schneider Brewing Co., it survived prohibition by obtaining a license to brew non-alcoholic beverages, and later received brewery permit COL-U-1001 in 1933, the first in the state to get back to making beer. After prohibition ended, it went through a few owners, and name changes, before closing for good in 1957 as the Bohemian Brewery of Colorado.