Beer In Ads #2324: Morale Is A Lot Of Little Things


Saturday’s ad is by the Brewing Industry Foundation, part of a series of ads the beer industry undertook during World War 2 under the title “Morale is a Lot of Little Things.” It was one of the first concerted efforts by the brewing industry after they were getting back on their feet after prohibition finally ended around a decade before. The series tried to show support for the troops and help with morale at home. And it must have worked, because the campaign won awards at the time. In this ad, the “little thing” is a wife gave her husband a little extra loving as he was going off to work in the morning, simply a big hug and a kiss, but it made all the difference, making his day a more special one. And it’s those little things, including the “right to enjoy a refreshing glass of beer” that are why and what we’re fighting for in the war.

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Historic Beer Birthday: James Younger

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Today is the birthday of James Younger (July 1, 1763-February 19, 1809). He was the son of George Younger, who founded the brewery George Younger & Son. James was the “Son” in the name. I was unable to find any portraits of James, or much else unfortunately.

Here’s a short account from the Scottish Antiquary.

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Here’s a biography of his father from the University of Glasgow’s Scottish Brewing Archive.

George Younger (1722–1788), a member of a family of saltpan owners in Culross, Fife, Scotland, was brewing in Alloa, Scotland from 1745. He established his first brewery, later known as Meadow Brewery, in Bank Street, Alloa, in about 1764. After his death the business was passed on from father to son, trading as George Younger & Son. Additional premises adjacent to the brewery were acquired in 1832 and 1850.

The Candleriggs Brewery, Alloa, owned by Robert Meiklejohn & Co, was leased in 1852 and bought outright for GBP 1,500 in 1871. The Meadow Brewery ceased brewing in 1877 and was turned into offices for the business. Craigward Maltings, Alloa, were built in 1869 and a new bottling department was established at Kelliebank, Alloa, in 1889. The Candleriggs Brewery was badly damaged by fire in 1889 and rebuilt on a larger scale to cover nearly 2 acres, becoming the largest brewery in Scotland outside Edinburgh.

George Younger & Son Ltd was registered in February 1897 as a limited liability company to acquire the business at a purchase price of GBP 500,000. The company traded extensively to the North of England, West Indies, Australia and North America and from the 1880s to India, the Far East and South Africa. It took over R Fenwick & Co Ltd, Sunderland Brewery, Low Street, Sunderland, Tyne & Wear, England, and Robert Fenwick & Co, Chester Brewery, Chester–le–Street, Durham, England (closed 1934), in 1898.

The first chilling and carbonating plant in Scotland was installed at Kelliebank Bottling Stores in 1903. The company’s own bottling works was established there in 1908 and a new export bottling plant opened in 1912. The company built up large supply contracts with the armed forces at home and abroad and by 1914 had a lucrative regimental canteen business at Aldershot, Hampshire, England.

It acquired the Craigward Cooperage of Charles Pearson & Co, Alloa; George White & Co, Newcastle–upon–Tyne, Tyne & Wear; and the Bass Crest Brewery Co, Alloa, in 1919. During the same year the Kelliebank bottle manufacturing plant was floated as a separate company and eventually became known as the Scottish Central Glass Works. The Grange Brewery closed in 1941 and the Sunderland Brewery was rebuilt, being sold in 1922 to Flower & Sons Ltd, Stratford–upon–Avon, Warwickshire, England.

The company took over Blair & Co (Alloa) Ltd, Townhead Brewery, Alloa, in 1959. It was acquired by Northern Breweries of Great Britain Ltd in April 1960 and became part of the combined Scottish interests of that company, Caledonian Breweries Ltd, later United Caledonian Breweries Ltd, which merged with J & R Tennent Ltd, Glasgow, Strathclyde, in 1966 to form Tennent Caledonian Breweries Ltd. The Candleriggs Brewery ceased to brew in December 1963.

Here’s their Meadow Brewery around 1890, before it became known as George Younger & Sons.

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Ron Pattinson has a post about Boiling at George Younger in the 1890’s, and also about the early years of George Younger.

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Beer Birthday: Chris White

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Today is the 49th birthday of Chris White. Chris founded the yeast company White Labs in 1995 and he’s also on the faculty of the Siebel Institute. He’s also a fixture at virtually every brewing industry and homebrewing conference, and was kind enough to talk to my SSU beer appreciation class about yeast. Join me in wishing Chris a very happy birthday.

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Chris and his brother Mike bookending Chuck, from Green Fash Brewing, Natalie Cilurzo, from Russian River Brewing, John Harris, from Full Sail Brewing, and Vinnie Cilurzo, also from Russian River, at CBC in Austin, Texas in 2007.

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Chris at the new White Labs taproom during the Craft Brewers Conference a couple of years ago in San Diego.

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Surly brewer Todd Haug with Chris.

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Chris with Technical Sales and Marketing Coordinator Ashley Paulsworth at the NHC.

[Note: last two photos purloined from Facebook.]