Thursday’s ad is from Pabst, from 1913. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a couple is sitting down for a meal, while their servant waits on them. The ad wonders what good would their feast be if they didn’t have an appetite or if eating it made their stomach churn. Luckily, the regular use of Pabst Malt Extract, “overcomes dyspepsia, creates a normal, healthy desire for food — aids digestion and relieves every form of stomach trouble.”
Archives for August 2017
Beer In Ads #2384: Restless, Sleepless Nights Or Sound Refreshing Slumber?
Wednesday’s ad is from Pabst, from 1917. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with the giant headline “Restless, Sleepless Nights or Sound Refreshing Slumber?,” it again looks more like an ad for medicine than a non-alcoholic beverage. So if you’re having trouble sleeping, “the grave dangers of insomnia should not go unheeded.” Hurry up, “prompt relief is assured.” Is there anything Pabst Malt Extract couldn’t cure?
Beer In Ads #2383: It Takes Nerve
Tuesday’s ad is from Pabst, from 1914. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, an old biplane makes the point that you need nerve to do many things in life. But when your nerves start to fray, Pabst Malt Extract “Brnhs the Roses to Your Cheeks.”
Next Session: Ich Hätte Gerne Ein Bier, Bitte
For our 127th Session, our host will be Alistair Reece, who writes Fuggled. For his topic, he’s chosen a timely topic: Oktoberfest Beers. This year, Oktoberfest in Munich begins on September 16 and takes place until October 3. So it’s the season for Oktoberfest beers, so it makes perfect sense to write about them this month.
Here’s the full description of this Session’s topic:
Tis the season!! Right about now breweries and beer shops are groaning under the weight of their autumnal offerings, and so for this month’s Session, the 127th of it’s ilk, we turn to one of those autumnal offerings, Oktoberfest lagers.
“Oktoberfest, in September?!” I hear you exclaim, but as I am sure you know, Oktoberfest begins every year in the middle of September, this year on the 16th, and finishes in the eponymous month. So what better way to start the month it all begins in Bavaria than to hunt down a load of beers labelled as ‘Oktoberfest’ or ‘Festbier’, or in some cases both, and have a little mix and match tasting session?
Feel free to dress up for your tasting, dirndls, lederhosen, that Australian backpacker outfit you keep in the back of your wardrobe for special occasions. Hire yourself an oompah band, play the birdy song, and generally get into the spirit of celebrating for the 117th time the marriage of Prince Ludwig and Princess Therese. Whip out the grill and buy all the bratwurst you can find, proper bratwurst that is, from Germany. Shout “O’zapft is!” at the top of your lungs…you get the idea.
Crack open your bottles of Märzen and Oktoberfest beers, or “O’zapft is” and write about what you found. To participate in the September Session, on or before Friday, September 1, 2017 — yes that’s this Friday, in just three days — write a post and leave a comment to the original announcement.”
Beer In Ads #2382: Why Not Turn Nerve Exhaustion Into Healthy Vim And Vigor
Monday’s ad is from Pabst, from 1917. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, with the giant headline “Why Not Turn Nerve Exhaustion Into Healthy Vim and Vigor,” it looks more like an ad for medicine than a non-alcoholic beverage. Is there anything Pabst Malt Extract couldn’t cure?
Beer In Ads #2381: Infuse Into Those White Wan Cheeks The Ruddy Glow Of Perfect Health
Sunday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re complexion is pale and colorless, just drink up. Pabst Malt Extract will fix that in no time, making your cheeks flush with color. You’ll be in the pink.
Beer In Ads #2380: Ward Off The Ailments Of Old Age
Saturday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re getting old, with “the cold blue shadow” being cast over you, no need to worry. Just drink Pabst Malt Extract and you’ll be playing in golf in no time.
Beer In Ads #2379: Encourage Listless Convalescence On To Rapid Recovery
Friday’s ad is from Pabst, from 1906. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, they ask, essentially, have you ever been really, really sick? To the point where you weren’t sure if you’d pull through? Well if you’d regularly used Pabst Malt Extract the road to recovery would not only be more assured, but quicker, too.
Beer In Ads #2378: The Pabst Extract Girl
Thursday’s ad is from Pabst, from 1906. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re tired, fatigued or just over-nervous, Pabst Malt Extract cures all that and can give you “perfect health,” just like the “Pabst Extract Girl” shown in the ad, who’s using her vitality to write letters, lots and lots of letters.
Beer In Ads #2377: Cat Lady
Wednesday’s ad is from Pabst, from 1905. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, apparently they’re warning of the dangers of not regularly drinking Pabst Malt Extract. Otherwise you might end up as a cat lady.