Beer In Ads #2355: A Pint Of Food


Tuesday’s ad is from Pabst, from 1895. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, entitled “A Pint of Food,” Pabst extolls the virtue of their malt extract as a strength-building tonic and invoking ancient Egypt as the birthplace of beer.

Pabst-1895-pint-of-food

Historic Beer Birthday: Henry Hess

henry-hess
Today is the birthday of Henry Hess (August 1, 1859-July 25, 1909). Hess was born in Bucks County, Pennsylvania and in 1901 bought the Germania Brewing Co. in Philadelphia, which has originally been founded in 1875 by Philip J. Laubner, and it was known then as the Philip J. Laubner Brewery. Hess renamed the Henry Hess Brewing Co. and remained opened until it closed in 1911, presumably due to his death two years before. He appears to have been involved in another location that was also called the Henry Hess Brewing Co. from 1909-1912. Before 1909, itwas known as the Consumer’s Brewing Co. and afterwards was known as the Premier Brewing Co., which closed in 1920 due to prohibition. In 1933, it re-opened as Trainer Brewing and in 1937 became known as the Otto Erlanger Brewing Co. until 1951, when it closed for good.

henry-hess

Here is an obituary of Hess from the “Brewers Journal, Volume 34 for the Year 1909:”

henry-hess-obit-1
henry-hess-obit-2

hess-bottle-01

And this is about his brewery from the book “1100 Years of Brewing:”

henry-hess-100yrs