Beer In Ads #2360: Fatigue And Weakness


Sunday’s ad is from Pabst, from 1896. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, another beautiful illustration of knights and churches with the tagline “Fatigue and Weakness” followed by “yield to the persuasive powers of Pabst Malt Extract, “The ‘Best’ Tonic.”

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Beer Birthday: Paul Sangster

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Today is the birthday of Paul Sangster, who is the brewmaster of Rip Current Brewing in San Marcos, California and a co-founder with his partner Guy Shobe. By a strange coincidence, Guy’s sister is our neighbor across the street at the home we bought nearly five years ago and his niece is one of my daughter’s best friends. So I’ve met Paul and Guy a couple of time now, and it was great seeing them win big at the 2015 GABF. Paul is a longtime San Diego homebrewer and won numerous awards before leaving his career in 2014 to turn pro.

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Picking up a medal at the 2015 GABF awards. That’s Paul in the center next to Charlie Papazian, and his business partner Guy to Charlie’s right.

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The Rip Current crew off the stage.

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On stage again, winning Very Small Brewing Company of the Year in 2015.

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Winning his third straight brewing machine award at the AFC in his final homebrewing competition before opening his own brewery [photo purloined from Facebook].

Beer Birthday: Dave Suurballe

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Today is the 68th birthday of Dave Suurballe. Dave was a fixture in the San Francisco homebrewing and brewing community, being the president of his homebrew club and the former GM of the Toronado. Recently he was working at the Pi Bar, and then we returned once more at the Toronado to help out Dave Keene there. Unfortunately, he’s recently retired, but I want to continue to raise a toast each year on his birthday for no better reason then I know it annoys him. That’s just the kind of friend I am. Dave is one of my favorite people — and a kindred curmudgeon. So make sure you join me in wishing Dave a very happy birthday.

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Dave with Dave Keene, owner of the Toronado, at GABF.

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Dave with Mark Carpenter, head brewer at Anchor Brewing at a party Anchor through to celebrate the Toronado’s 20th anniversary.

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Dave with his wife Honoria and Jen Garris and Rich Rosen, co-owners of the Pi Bar, at the Toronado’s Belgian Beer Lunch in 2008.

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Nice photo by Mike Condie taken a few years ago at the Boonville Beer Festival, with Terence Sullivan, W. Dan Houck, Dave and me. Good times.