Beer In Ads #2362: Mayflower Mother’s Milk


Tuesday’s ad is from Pabst, from 1897. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, the Mayflower sits in a Bay in Massachusetts, but the text of ad discusses “Mother’s Milk” and nursing mothers and how much improvement was seen after trying Pabst Malt Extract.

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Beer Birthday: Gretchen Schmidhausler

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Today is the birthday of Gretchen Schmidhausler. She recently opened her own small brewery, Little Dog Brewing in Neptune City, New Jersey. I first met Gretchen, I believe, when she was brewing at Basil T’s Brewery & Italian Grill, where she brewed for over a dozen years, although she’s been in the industry longer than that. Coincidently, Basil T’s will close for good tomorrow. Gretchen also is a beer writer, and wrote the book Making Craft Beer at Home, which was published in 2014. Join me wishing Gretchen a very happy birthday.

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Gretchen with her little at her Little Dog Brewery.

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Gretchen with George “Norm” Wendt.

[Note: photos purloined from Facebook and her brewery website.]