Thursday’s ad is from Pabst, from 1901. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a man is working construction on a tall skyscraper, pulling up a steel girder all by himself. Though it’s unclear which one he is, but there are apparently two kinds of people, nervous or nerveless. And Pabst Malt Extract will help no matter which. “It steadies unsteady nerves — it makes steady nerves.”
Archives for August 17, 2017
Originally a sculptor, Jen Garris, has been involved in San Francisco’s beer scene as long as anyone I know. She’s worked for Magnolia and New Belgium, as well as many others in the Bay Area. A few years ago she opened the Pi Bar in San Francisco, along with boyfriend Rich Rosen, who also co-owns Chenery Park. I absolutely love Pi’s white bacon pizza. More recently, they opened Bel, a Belgian-themed bar/restaurant on Mission St. in Bernal Heights. Today is Jen’s 29th or so birthday. Join me in wishing her a very happy birthday.
Jen and Matt Salie, from Big Sky Brewing, at the 18th Celebrator Anniversary Party.