Saturday’s ad is from Pabst, from 1903. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, a confident-looking woman is riding a horse straight toward us, demonstrating the “abundant health” she’s achieved by drinking Pabst Malt Extract.
Archives for August 19, 2017
Today is the birthday of George Younger (August 19, 1790-September 25, 1853). He was the son of James Younger and the grandson of George Younger, who founded the brewery that would become George Younger and Son in 1764. It was located in Alloa, Clackmannanshire, in Scotland. There’s surprisingly little information about this George Younger. His father, James, expanded the brewery, and presumably, this George kept it going but there’s almost no details about him or his life that I could find.