Sunday’s ad is from Pabst, from 1909. Many brewers made other related products besides beer, notably malt extract, to be used primarily in cooking as an ingredient in breads and desserts and even as a tonic. According to Briess, which still offers it today. “What is Malt Extract? Malt can be further processed to produce liquid or dried sweeteners called Malt Extracts.” They were essentially “the original starch- or grain-based sweetener.” Many brewers survived prohibition making malt extract, both for legal uses and for homebrewing, but Pabst was making and advertising decades before. In this ad, if you’re complexion is pale and colorless, just drink up. Pabst Malt Extract will fix that in no time, making your cheeks flush with color. You’ll be in the pink.
Archives for August 27, 2017
Today is Fred Bowman’s 73rd birthday. Fred co-founded the Portland Brewing Co., which was bought a few years ago byPyramid Breweries, which in turn was bought by Magic Hat and then again by North American Breweries. Fred continues to be very active in the craft beer community, and has been supportive of the movement since the beginning. A couple of years ago, he dropped by and stayed with us during his drive ’round the country in a van, visiting old friends and family. Join me in wishing Fred a happy birthday.
By the Celebrator booth at OBF, from left, John Harris (head brewer at Full Sail Brewing), Tom Dalldorf, and Fred.