Thursday’s ad is for Bass Ale, from the 1950s. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, when Bass had two pale ales, red triangle and blue triangle (the only difference being that red was bottle-conditioned while blue was not). So they’re apparently having a horse race to determine which triangle is the best. Personally, I’m going to have to go with the bottle-conditioned beer, but I have a feeling they’re both good.
Archives for September 14, 2017
Today is the 49th birthday of Steve McDaniels, a former brewer with 21st Amendment. These days McDaniels is hard at work building what might have become the Oakland Brewing Co. on 22nd Avenue in Oakland, and brewing their beer at other locations until it’s finished, at least he was the last time I talked to him. Admittedly, it’s been a little while so hopefully it’s still in the works. He’s also brewing beer for his other venture, Independent Brewing. Join me in wishing Steve a very happy birthday.