Saturday’s ad is for Bass Ale, from 1940. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, another one from the “Great Stuff This Bass” series,” they’re also employing another regular character from this time period, “Bill Sticker,” who in this ad managed to put a banner on the back of man fishing on the bank of some body of water. He’d already had at least three bottles of Bass so that’s probably why he didn’t notice.
Archives for September 23, 2017
Today is the 49th birthday of Yuseff Cherney, co-founder, COO and head brewer of Ballast Point Brewing in San Diego. Although not too long after selling Ballast Point in later 2015 to Constellation Brands, Yuseff left the brewery, in July of 2016. I believe he’s focusing his energy on their rebranded spirits division, now called Cutwater Spirits. I used to run into Yusseff in the Bay Area or at GABF, but I’m not sure we’ll see him as much in the beer world. He’s a great person and a terrific brewer and I’m looking forward to trying his gin. Join me in wishing Yusseff a very happy birthday.