Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is calling friends to invite them over to play cards (based on the man holding a deck of cards in his hands). Trying to seal the deal, he whispers in his wife’s ear, “Tell them we’ll have Schlitz.” That should do it.
Archives for October 12, 2017
This morning, Quite Interesting tweeted an obscure beer word that I was not familiar with: Gambrinous. The Collins Dictionary, and others, defines it simply as “full of beer,” but I much prefer the more elegant definition from the Urban Dictionary; “To be content and happy due to a stomach full of beer.”
Today is the 46th birthday of Luc De Raedemaeker, who’s the Tasting Director for the Brussels Beer Challenge, the Dutch Beer Challenge and also the owner of BIERinhuis. I first met Luc in D.C. when Stephen Beaumont introduced us during CBC, and then we judged together in Japan a few years ago, and I’ve also been privileged to judge at the BBC the last few years. We generally run into one another several times a year, both in the states and in Belgium, and he’s always fun to share a beer or three with. Earlier this summer, his family stayed with us for a week while they were on vacation in the states, and had a grand time. Join me in wishing Luc a very happy birthday.