Wednesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a somewhat surreal scene is unfolding, with a giantess towering above a hop field, with a giant bucket filled with hops. Below her in the hop field, tint (or normal-sized) people are going about the business picking hops. Hopefully, she’s a benevolent giant.
Archives for October 18, 2017
Today is the 53rd birthday of Chris Swersey, who’s on the staff of the Brewers Association as the Competition Manager for both the Great American Beer Festival and the World Beer Cup. He coordinates all the judges, volunteers and the thousands of beers needed for each festival. It’s a big job and Chris seems to do it effortlessly. Plus, the last two years, Chris and I both judged in Belgium at the Brussels Beer Challenge, which has been great fun. Join me in wishing Chris a very happy birthday.