Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a top hat, white gloves, cane, and corsage sit on a table, signs of a fancy todo about to take place. Meanwhile, Schlitz is suggesting that the distinction added to a man’s attire by a top hat is the same as what they do with hop flavor. Seems like a bit of a stretch, but maybe of Fred Astaire could dance about it?
Archives for October 25, 2017
Today is the 56th birthday of Chris Erickson, Director of Brewery Operations for Snake River Brewing. He’s been at the brewery for twenty years, and I first met Chris at a GABF almost as long ago, and twice this year we judged together. Chris is a great brewer and helped put Snake River on the map, twice winning Small Brewery of the Year. Join me in wishing Chris a very happy birthday.
Rockin’ the Hyster.
In Belgium, c. 2009
[Note: Last two photos purloined from Facebook.]
Today is the birthday of Ellef Ringnes (October 25, 1842–March 15, 1929). He “was a Norwegian brewer and patron,” who in 1876 founded the Ringnes brewery in Norway, along with his brother Amund and financial director Axel Heiberg.
This is his biography from Wikipedia:
He was born at the Ringnes farm in Krødsherad, Buskerud to farmer Anders Knudsen Ringnes (1813–75) and his wife Maren Amundsdatter (1815–76). His father left the farm in 1855, and Ellef was employed as travelling salesman for Christiania Bryggeri at the age of 18. In 1876, he founded Ringnes & Compani brewery with his brother Amund Ringnes and the businessman Axel Heiberg. It was the eighth brewery in Christiania (now Oslo), and later had its name changed to Ringnes Bryggeri.
The Ringnes brewery became successful, and Ellef Ringnes and his brother became patrons in Christiania. They invested in the construction of the Holmenkollen Line and sanatoriums in the Holmenkollen area. From 1896 to 1906, Ellef Ringnes was a member of the board of the Holmenkolbanen light rail company, which built and operated the Holmenkollen Line. Ellef and Amund Ringnes sponsored Fridtjof Nansen’s Fram expedition, which they in a short period of time led together with businessman Axel Heiberg and shipowner Thomas Fearnley. They also sponsored explorer Otto Sverdrup’s 1898–1902 Fram expedition; as a compensation Sverdrup named two discovered islands after them: Ellef Ringnes Island and Amund Ringnes Island.
On 30 June 1869, Ringnes married Karen Tonette (“Kaja”) Maartmann (1851–1933) with whom he had 14 children. His father-in-law was Knud Geelmuyden Fleischer Maartmann. In 1896, Ringnes became a member of the Norwegian Academy of Science and Letters. In the same year, he bought Ringnes farm from his brother Amund, who earlier had inherited it from his father. Many parties were arranged at the farm house, to which both royal personages and prominent society members were invited. His residence at St. Hanshaugen Park, dubbed “Cairo” and “Ringnes Castle”, was likewise the scene of many parties in his lifetime. In 1901, Ringnes was succeeded by his brother-in-law Harald Sigvart Maartmann as managing director of Ringnes brewery. Maartman was in turn succeeded by his son Knud Maartmann Ringnes (1875–1945) in 1920.
Ringnes was decorated as Knight, First Class of the Royal Norwegian Order of St. Olav in 1896, and upgraded to Commander of the First Class in 1908. He was also a Commander of the Legion of Honour. Ringnes was an honorary member of the Norwegian, Danish, and Swedish brewery associations. In 1930, a bust of him was erected at Holmenkollen. Ringnes died in Oslo on 15 March 1929, aged 86.
And here’s a short history of the brewery, from the tourism site, Go Norway:
Ringnes is Norway´s largest brewery company with approximately 1,200 employees. The company is owned by “Carlsberg Group”, the world´s fourth largest brewery group. We deliver beer, soda and water to the entire Norwegian beverage market and we are proud of our many strong brands!
Ringnes brewery was established in 1876 by brothers Amund Ringnes and Ellef, who came from Ringnes Gard. Amund was brewer, Ellef administrator and salesman, and Axel Heiberg was the financier behind now. 28 November 1877 could Amund Ringnes put the first brewed, thus starting what has now been 130 years of brewing history. Ringnes-brothers stood centrally among those who did Fridtjof Nansen and Otto Sverdrup “Fram” – Finished possible. A lasting memory of this is the three islands in the northernmost Canada (west of Greenland), as Sverdrup named after the brewery´s founders, Axel Heiberg Island, Amund Ringnes Island and Ellef Ringnes Island.
Today is the 42nd birthday of Melissa Cole, UK beer writer extraordinaire. I’d met Melissa first online and then in person at the Rake in London several years ago. She’s also been coming over to our side of the pond to judge at both GABF and the World Beer Cup. She’s a great advocate for beer generally, but especially for women, and is great fun to hang out and drink with. She also writes online at Taking the Beard Out of Beer! which is subtitled “A Girl’s Guide To Beer.” Her first book, Let Me Tell You About Beer, was published a couple of years ago. Join me in wishing Melissa a very happy birthday.