Saturday’s ad is for Schlitz, from 1942. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an orchid in her hair is singing into a microphone, apparently “singing the praises of America’s most distinguished beer.” Or maybe that’s what gave her the courage to step up to the mic in the first place, who knows?
Archives for October 28, 2017
Today is the 75th birthday of Bill Millar, who founded the San Andreas Brewing Co. in Hollister, California, and he also has the distinction of giving Mitch Steele his first brewing gig. San Andreas was started in 1988, and I visited it not too long thereafter, as I was living not to far away, in San Jose, at the time. I was a big fan of their Cranberry Ale for the holidays, and Bill was kind enough to keg some for me each year, for a few years in the early 90s, for the holiday party that I used to throw. I’d drive down to Hollister to pick it up, and then return the empty keg a few days later. The brewery is closed now, sadly, though I’m not sure when exactly is stopped brewing. Join me in wishing Bill a very happy birthday.
Bill at the CSBA Beer Summit two years ago.