Wednesday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film and television actor Robert Cummings, who’s showing off his hobby of making model cars, saying they’re just like the real thing, just like his favorite beer, Rheingold Extra Dry.
Archives for January 17, 2018
Today is the 57th birthday of Jeff Mendel, who’s currently with Left Hand Brewing out of Longmont, Colorado. I first met Jeff in Denver when he was one of the founders of Tabernash Brewing, who made on the best wheat beers I’d ever tasted outside of Germany. In 1998, Tabernash merged with Left Hand, and Jeff worked with them for over a decade more. Jeff was, and still is, very active in the brewing world, and also teaches a beer appreciation course through Lifelong Learning, part of the Boulder Valley School District. Join me in wishing Jeff a very happy birthday.