Wednesday’s ad is for Rheingold, from 1953. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features English-born British-American actor of Welsh descent Maurice Evans. He was “noted for his interpretations of Shakespearean characters. His best-known screen roles are probably Dr. Zaius in Planet of the Apes and as Samantha Stephens’s father Maurice in Bewitched.” In this ad, Evans brings up the idea that “you can tell a lot about a person by his pets” but he’d rather be judged by his favorite beer, which unsurprisingly was Rheingold Extra Dry.
Archives for February 2018
Beer Birthday: Knut Albert
Today, it’ also the 58th birthday of Knut Albert Solem from Oslo, Norway, who has one of the premiere beer blogs in Scandinavia, Knut Albert’s Beer Blog. Though I’ve never met him in person, we have corresponded a time or two through blog comments or e-mail and I certainly enjoy his perspective on beer. Join me in wishing Knut a very happy birthday.
Hoisting a pint (photo nicked from Knut’s Facebook page).
Knut near water, the Giant’s Causeway in Northern Ireland actually (ditto).
Beer In Ads #2564: My Beer Is Rheingold Says Lilli Palmer
Tuesday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features German actress and writer Lilli Palmer. “After beginning her career in British films in the 1940s, she would later transition to major Hollywood productions, earning a Golden Globe Award nomination for her performance in ‘But Not for Me,'” from 1959. In this ad, Palmer explains that during a “script conference” there are lots of decisions to make, but an easy one is to drink Rheingold Extra Dry.
Beer In Ads #2563: My Beer Is Rheingold Says MacDonald Carey
Monday’s ad is for Rheingold, from 1954. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actor MacDonald Carey. He was “best known for his role as the patriarch Dr. Tom Horton on NBC’s soap opera Days of Our Lives. For almost three decades, he was the show’s central cast member. He first made his career starring in various B-movies of the 1940s, 1950s and 1960s. He was known in many Hollywood circles as “King of the Bs”, sharing the throne with his “queen”, Lucille Ball.” In this ad, Carey admits it’s dangerous, or at least unpredictable, when “husbands are let loose in the kitchen” but what is certain is that the resulting meal will include Rheingold Extra Dry.
Beer In Ads #2562: My Beer Is Rheingold Says Joan Fontaine
Sunday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features British-American actress Joan Fontaine. “Fontaine appeared in more than 45 feature films in a career that spanned five decades. She was the younger sister of actress Olivia de Havilland.” In this ad, Fontaine admits that when she gives a party, she loves compliments, and that’s why she always serves “everyone’s favorite beer, Rheingold Extra Dry.
Beer In Ads #2561: My Beer Is Rheingold Says John Payne
Saturday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American film actor John Payne. He is “mainly remembered from film noir crime stories and 20th Century Fox musical films, and for his leading roles in Miracle on 34th Street and the NBC Western television series The Restless Gun.” In the ad, Payne talks about visiting New York and being busy catching up with his many friends from when he used to live there. And usually, when he gets together with those friends, they sit down and share some Rheingold Extra Dry.
Beer In Ads #2560: My Beer Is Rheingold Says Hedda Hopper
Friday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American actress and gossip columnist Hedda Hopper, boasts that she owns a staggering 739 hats, in part because hat fashion changes every year, while her favorite beer, Rheingold Extra Dry, does not.
Beer In Ads #2559: My Beer Is Rheingold Says Cedric Hardwicke
Thursday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, English stage and film actor Cedric Hardwicke, explains that the most unpredictable part of any performance is the audience, but contrasts that with the consistent positive reaction he gets when after a show he orders a round of Rheingold Extra Dry.
Beer In Ads #2558: My Beer Is Rheingold Says Jane Pickens
Wednesday’s ad is for Rheingold, from 1945 and 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American singer on Broadway, radio and television Jane Pickens, explains that she’s a perfectionist that practices hours every day to perfect her music, and that carries over to her selection of beer, too, which for her is Rheingold Extra Dry.
“She was the musical leader of the Pickens Sisters, a trio born on a Georgia plantation that reached national stardom in the 1930s with its own radio show, concert tours and records.” In this ad, from 1945, she talks about how sometimes she gets tired out from all the singing she does, and when that happens she likes to relax with a tasty Rheingold Extra Dry.
Beer Birthday: Meg Gill
Today is the birthday of Meg Gill, founder and owner, along with Tony Yanow, of Golden Road Brewing in Los Angeles. Meg is also the former national sales manager for Speakeasy Ales & Lagers in San Francisco. When I first met Meg she was working for Oskar Blues, and later she organized the Opening Gala for SF Beer Week in years two and three, a Herculean undertaking. Golden Road made some waves a few years ago when they were acquired by Anheuser-Busch InBev, and I haven’t seen her since she went over to the “winning team,” and alienated us losers. Although she did try to pretend it didn’t happen when Golden Road announced they were building a taproom in the Temescal area of Oakland and were met with some opposition. Ultimately, it was approved and they should be building a brewpub in the near future. Still, join me in wishing Meg a very happy birthday.
Justin Crossley, from the Brewing Network, with Meg at the 22nd Celebrator Anniversary Party in 2010.
Speakeasy owner Forest Gray, Brian Lenzo, from Blue Palms in L.A., and Meg at a Speakeasy Anniversary event several years ago.
Faction’s (then Triple Rock’s) Rodger Davis, struggling to keep the sun out of his eyes, with Meg at the Sour Fest.
Meg and me at SF Beer Week’s Opening Gala a few years ago. (Photo by Mike Condie.)
An older photo of Meg and Dave Hopwood, from Stone Brewing. (Photo purloined from Facebook.)