Saturday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American actress, film historian, biographer, and activist Maria Riva. “She worked on television at CBS in the 1950s. She is the daughter of actress Marlene Dietrich, about whom she published a memoir in 1992.” In this ad, Riva floats the creepy idea that she’d like it if she could see the people watching her on television the same way we see her when we’re watching her on television. And for some reason, she thinks what she’ll looking out into TV Land is lots of Rheingold Extra Dry.
Archives for March 3, 2018
Today is my 59th birthday, and I’ve again been overwhelmed by an embarrassment of riches from well-wishers sending me notes via e-mail, Twitter and Facebook. My sincere thanks to one and all! As it’s usually me posting embarrassing photos of my friends and colleagues, here’s some more howlers of me from over the years.
I wish I still had this striped jacket.
Not quite ready for cat ownership.
Ready for my Village People audition.
Visiting Redhook for the first time on my honeymoon in 1996. This was before GPS and we had some difficulties finding it thanks, I maintain, to a faulty map (not my misreading of it). But here I’m pointing out our location on the map, having finally made it after a few wrong turns.
Today is the 46th birthday of Jeff Cioletti, president of Drinkable Media and Editor-at-Large for Beverage World magazine. He’s been covering the business of beer for quite a long while. I run into Jeff at numerous industry events, and we’ve taken a press trip to Belgium. Join me in wishing Jeff a very happy birthday.
Jeff (on the left just above Lew Bryson) at our table inside the barrel room at Samuel Adams in Boston during an anniversary dinner there last year, when we opened every vintage of Utopias, plus Triple Bock and Millennium Ale.