Comments on: A Cool, Blonde Drink of Offense http://brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/ Jay R. Brooks on Beer Sat, 19 May 2012 07:22:05 +0000 hourly 1 http://beerzine.com/?v=3.3.2 By: Jasmine http://brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/comment-page-1/#comment-1191 Jasmine Mon, 12 Nov 2007 22:53:54 +0000 http://www.brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/#comment-1191 I'm pretty sensitive about the way woman are portrayed in the media--sometimes overly so--and I have to say this one doesn't bother me much. I actually think her hair is pretty cool. However, only working on throwing out the blatantly sexist ads really isn't enough--"not that bad" ones like this can be pretty insidious too. I think it's the tagline does it. Are they saying hot women are refreshing? Or that feeling full of beer is refreshing? Just how exactly does it relate to the picture? Any ad put out by Coors, on the other hand, whips me into a blind rage... I’m pretty sensitive about the way woman are portrayed in the media–sometimes overly so–and I have to say this one doesn’t bother me much. I actually think her hair is pretty cool.
However, only working on throwing out the blatantly sexist ads really isn’t enough–”not that bad” ones like this can be pretty insidious too. I think it’s the tagline does it. Are they saying hot women are refreshing? Or that feeling full of beer is refreshing? Just how exactly does it relate to the picture?
Any ad put out by Coors, on the other hand, whips me into a blind rage…

]]> By: Gerry Myers http://brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/comment-page-1/#comment-1190 Gerry Myers Thu, 08 Nov 2007 22:13:23 +0000 http://www.brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/#comment-1190 The visual imagery is interesting and the three word copy that is a play on words on another phrase doesn't make the ad good or clever. I agree that this add is neither the best nor the worse beer ad I've seen. My question is why beer manufacturers don't utilize Women's Advisory Boards (see www.advisorylink-dfw.com) to better understand that elusive 51% of the population and learn how to double their bottom-line. As beer sales are flat, the most effective way to increase their customer base, sales and profits is by expanding their marketing strategies and vision rather than hoping to capture more of an oversaturated male market. In my experience, the fear beer companies have is that they will lose their male market. That won’t happen if they target women properly. It will be a win-win-win for everyone. The visual imagery is interesting and the three word copy that is a play on words on another phrase doesn’t make the ad good or clever. I agree that this add is neither the best nor the worse beer ad I’ve seen. My question is why beer manufacturers don’t utilize Women’s Advisory Boards (see http://www.advisorylink-dfw.com) to better understand that elusive 51% of the population and learn how to double their bottom-line.

As beer sales are flat, the most effective way to increase their customer base, sales and profits is by expanding their marketing strategies and vision rather than hoping to capture more of an oversaturated male market.

In my experience, the fear beer companies have is that they will lose their male market. That won’t happen if they target women properly. It will be a win-win-win for everyone.

]]> By: McDermott http://brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/comment-page-1/#comment-1189 McDermott Wed, 07 Nov 2007 20:54:08 +0000 http://www.brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/#comment-1189 Reminded me of the movie "The Saddest Music in the World," where Isabella Rosselini played a Canadian beer baroness who had lost her legs in an auto accident. A suitor presented her with a pair of glass legs filled with beer. She looked fabulous in them! Reminded me of the movie “The Saddest Music in the World,” where Isabella Rosselini played a Canadian beer baroness who had lost her legs in an auto accident. A suitor presented her with a pair of glass legs filled with beer. She looked fabulous in them!

]]> By: Mrs. J http://brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/comment-page-1/#comment-1188 Mrs. J Mon, 05 Nov 2007 18:32:46 +0000 http://www.brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/#comment-1188 As the foaming-at-the-mouth feminist in the family, I'll chime in to say that I don't see how it's any more offensive than the usual hot women ads employed by the macrobrews. But I'd still criticize it on the grounds of being lame and unoriginal. Yawn. As the foaming-at-the-mouth feminist in the family, I’ll chime in to say that I don’t see how it’s any more offensive than the usual hot women ads employed by the macrobrews. But I’d still criticize it on the grounds of being lame and unoriginal. Yawn.

]]> By: Stonch http://brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/comment-page-1/#comment-1187 Stonch Mon, 05 Nov 2007 14:44:03 +0000 http://www.brookstonbeerbulletin.com/a-cool-blonde-drink-of-offense/#comment-1187 I don't think the ad is necessarily offensive. However, I wish brewers would stop coming out with marketing campaigns aimed squarely at men. I would have though they would want to go for a broader demographic - i.e. the other 51% of the population - from time to time. I don’t think the ad is necessarily offensive. However, I wish brewers would stop coming out with marketing campaigns aimed squarely at men.

I would have though they would want to go for a broader demographic – i.e. the other 51% of the population – from time to time.

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