Beer In Ads #1294: Why Responsible Brewers Are Adopting This Symbol


Tuesday’s ad is from the United Brewers Industrial Foundation, from 1939. This was well before the “Beer Belongs” series, and just before World War II. It looks like it most likely was published in a trade magazine of some type rather than a consumer periodical. But I especially love the logo as if it were the sun, coming down from the heavens.

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Beer Birthday: Pete Reid

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Today is Pete Reid’s 51st birthday. Pete is the publisher of Modern Brewery Age. I first met Pete a number of years ago at a Craft Brewers Conference but finally got to know him much better during a trip to Bavaria a few years back, where the two of us took a side trip to Salzburg to visit the Austrian Trumer Brauerei. Join me in wishing Pete a very happy birthday.

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At the Zotler Brauerei in Germany.

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At the Bavarian Hop Museum, that’s Pete in the back row in the baseball cap.

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Pete, me and Chris Rice, from All About Beer magazine, during a trip to Belgium last year.

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Peter Reid, with Gary Ettelman, of Ettelman & Hochheiser at the NBWA convention in 2008.

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Toasting with Horst Dornbusch at the Bamberg Brewing Museum.

The ALS Ice Bucket Challenge: Brookston & Porter

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So you’ve probably noticed that one of the latest internet memes is the ALS Ice Bucket Challenge to raise awareness and money for Amyotrophic lateral sclerosis, better known as Lou Gehrig’s Disease. The idea involves “dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.” Also, the “challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same.” I was challenged by my friend and colleague, Tom Dalldorf, publisher of the Celebrator Beer News, who also tapped Stephen Beaumont and Tom McCormick, executive director of the California Craft Brewers Association. So here’s my video, with my son Porter, who decided he wanted to join me.

You can find out more about how to donate at the ALS Association or the MDA.

THE ALS ASSOCIATION

I also challenged three friends:

  1. Fal Allen, brewmaster, Anderson Valley Brewing
  2. Justin Crossley, founder, The Brewing Network
  3. John Holl, Editor, All About Beer magazine

Now it’s their turn. No thanks necessary.

Beer Birthday: Pete Slosberg

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Today is my friend Pete Slosberg’s 64th birthday. Pete is, of course, best known for Pete’s Wicked Ales. After that he toyed with the idea of making barbecue but decided instead to make some incredible chocolates and had a small company, Cocoa Pete’s. A few years ago, I traveled to South America with Pete (where we took to calling him “El Pete“), where we both spoke and judged beer at a beer conference/competition in Argentina, the South Beer Cup, and then flew to Brazil to attend a pair of beer dinners Stephen Beaumont was hosting. More recently, he’s doing a lot of traveling and was working on Mavericks, a new line of canned session beers, along with Half Moon Bay Brewing. While his son Alex is still working woth Mavericks, Pete;s just relaxing and looking for the next adventure. Join me wishing Pete a very happy birthday!

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This was taken the first time I met Pete, over fifteen years ago at the KQED Beer and Food Festival in San Francisco, when I was more or less still a civilian. It was after I’d written a book on beer, but before I started working as the beer buyer for BevMo.

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Pete with his wife Amy and Shaun O’Sullivan, from 21st Amendment, at one of Sean Paxton’s beer dinners during SF Beer Week earlier this year.

Pete Slosberg, helping out for the day, shows off a finished bottle
Working the bottling line at Russian River Brewing, with a bottle of Consecration.

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Matt Bonney, from Brouwer’s, Stephen Beaumont, Sean Paxton, Pete and Rick Sellers, from Odonata at the Bistro Double IPA Festival.

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Pete with his wife Amy and Celebrator publisher Tom Dalldorf at one of Bruce Paton’s beer dinners at the Cathedral Hill Hotel in February 2006.

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Martin Boan, who organized and ran the South Beer Cup, with Pete in Buenos Aires.

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Pete, with Edu Passarelli (owner of Melograno), Stephen Beaumont and me after a beer dinner at Edu’s place in Sao Paulo.

Beer In Ads #1293: Have You Ever Had A Glass Of Beer By Candlelight?


Monday’s ad is from the United States Brewers Association, from the late 1950s. This was well after the “Beer Belongs” series, and even after the unnumbered ones the followed the “Home Life in America” series. It’s also by the United States Brewers Association instead of the United States Brewers Foundation, as earlier ones had been. As a result, I believe it’s most likely after 1956. I love the look on the woman’s face. She’s having a good time with her glass of beer by candlelight. Those glasses look more like wine glasses, though, don’t they?

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Beer In Ads #1292: Litter Is A Slap In America’s Face


Sunday’s ad is later one from the United States Brewers Association — and associated industries — from the 1970s. This was part of the “Pitch In!” anti-littering campaign undertaken by Anheuser-Busch and other major brewers during the heyday of Ecology. This one may have been around the bicentennial in 1976, given the Statue of Liberty and the flag-waving.

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Beer In Ads #1291: Who Says Beer Is A Man’s Beverage?


Saturday’s ad is another one from the United States Brewers Foundation, from 1961. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. This one shows a pair of female golfers either after a round of golf, or taking a break during, stopping on the side of the course to enjoy a frosty beverage while they tally their scores. I assume they’re done with their round, but then why didn’t they first turn in their cart and head to the clubhouse for their beer and accounting?

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Roller Coaster Couch Trippin’ in San Diego

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I flew down to San Diego this afternoon, a quick trip to speak at the Beer Bloggers Conference tomorrow. Tonight, Lagunitas threw a party for the attendees after a dinner at Karl Strauss Brewing. One of the fun things they did for the brewhaha was a green screen couch ride for the Couch Trippin’ contest.


Here’s me, along with Emily Sauter, from Pints and Panels, and Fred Abercrombie, with Lagunitas (and he also blogs at Ünnecessary Ümlaut), riding a sofa roller coaster through the Lagunitas bottling line.
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Beer In Ads #1290: Good For You Grilling


Friday’s ad is still another one from the United States Brewers Foundation, also from 1959. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. After a man manages to grill to steaks to perfection — “Good for you! — boy does his wife look happy. I mean, really happy. Too happy.

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Beer Birthday: Carlos Sanchez

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Today is the 56th birthday of Carlos Sanchez, brewmaster at Six Rivers Brewery in McKinleyville, behind the Redwood Curtain. Carlos is a veteran brewer of over 20 years, having originally interned at Humboldt Brewing Co., becoming assistant brewer there in 1990. He’s also worked at Mad River Brewing and attended Chicago’s Siebel Institute of Brewing Technology. In 1996, the opportunity to start brewing at a local start-up tempted Sanchez to become Six Rivers’ first, and only, brewmaster. He’s been there seventeen years, and counting, brewing an impressive stable of beers, including many sound interpretations of classic styles and a few others that are utterly unique. Join me in wishing Carlos a very happy birthday.

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Carlos in his brewhouse.