Here’s a cool video of artist Ben Steele creating four different paintings of a Samuel Adams bottle and glass in the style of four different cultures or artists representing what they call “the 4 most influential beer cultures.” Steele imagines how artists from Egypt, Belgium, Germany and America would depict Samuel Adams Boston Lager by creating four works or art in those styles. The Belgian work was done in the style of Vincent Van Gogh (although he was Dutch) and the American version was reminiscent of Roy Lichtenstein. The Egyptian one is as if it were carved in stone, though it’s not clear to me what he was going for with the German. It looks to me like a photo-realist painting. It will be fin to see these individually as posters or larger, at least. There’s even a contest to caption the cartoon text bubble in the last painting. What do you think it should say?
Today is the 53rd birthday of Ron Silberstein, the founder, and original brewer, of Thirsty Bear Brewing in San Francisco. I’ve known Ron for a number of years but have gotten to know him better over the last couple of years working on SF Beer Week. We also spent a weekend together at Sierra Nevada’s Beer Camp, which was an awesome experience for everybody who attended. Join me in wishing Ron a very happy birthday.
Thursday’s ad is for O’Keefe’s Ale, from 1953. Showing either a tiny wreath or a giant crown, it’s actually a cool-looking Christmas wreath, but what I really love is the ad copy: “When good friends get together they say O.K. for O’Keefe’s.” Followed by “No finer ale was ever brewed.” Pretty bold coda.
There was an interesting little item in this month’s issue of Playboy, in the Raw Data section, that mentioned a “study of behaviors that get you served first in a crowded bar.” They found “that people standing square to the bar were served within 35 seconds 95% of the time.” Anyone have a read on how accurate that is, or whether you’ve noticed that it works? They also claimed that “eye contact was essential 86% of the time,” which makes some intuitive sense, at least.
Today’s infographic, The ABCs of Beer, was created by graphic designer Lise Statelman who works for Kloudless in Berkeley, California. She made this poster in 2011, while still a student, “displaying 60 styles of beer organized into 5 categories with their respective color and bitterness ranges, alcohol content, and country of origin.”
Wednesday’s ad is for Zlaty Bazant, or Golden Pheasant, a Slovakian beer, now owned by Heineken. I don’t think it’s particularly old (it’s from 2011) but I love the idea of a pillowy head creating a wintery wonderland.
I came across this by accident this morning (and I assume 2013′s best haven’t been decided yet). AdWeek writer Tim Nudd chose what he considered to be the 10 Best Commercials Of 2012. Of the ten he picked, two were beer commercials, numbers ten and five. Since I’m still feeling a bit jet-lagged from returning from Belgium last night, enjoy these.
Number 10: Carlton Draught, “Beer Chase” (Agency: Clemenger BBDO, Melbourne, Australia)
Number 5: Old Milwaukee, “Field Cut Off” (Production Company: Gifted Youth)
Today’s infographic is a Venn Diagram showing the basic divisions in beer styles, created by A Drinker’s Guide to Beer. I might have preferred “hybrid styles” to “mixed,” but it’s an interesting way to show that some varieties are neither an ale or a lager, but share elements of both.
Tuesday’s ad is for Wm. J. Lemp Brewing Co. of St. Louis, Missouri, from who knows when. It looks old, but it also looks like it could be designed to look old, too. Once upon a time it was a very strong brand in Missouri, but they didn’t survive Prohibition, though they tried reviving it in 1939, then Falstaff bought it and it’s now owned privately by an individual from St. Louis, who was brewing it under contract at Stevens Point Brewing.