Thursday’s ad is for Miller Beer, from 1959. It’s another one of Miller’s minimalist ads from the late fifties. Showing a scene that’s looks to be a fancy cocktail party, but one where tuxedoed guests sit on the floor and there’s a gold plated beer bucket cooling the Miller High Life. I have to wonder, though. What exactly is “truly genuine.”
Here’s an interesting word I’ve been seeing around the internet: Cenosillicaphobia. According to some sources, the Fact-Archive and the Urban Dictionary, the word means “the fear of an empty glass,” as “commonly experienced by drinkers.”
Although I can’t find it listed in any of my regular dictionaries, it seems to fit at least. It’s not in either of my two unabridged ones, including the Webster’s International 2nd edition, which my librarian sister-in-laws tells me is the gold standard. The closest word in my O.E.D. is “cenotaph,” which means “empty tomb.” So along with “sillica” for glass, the word “cenosillicaphobia” seems to fit the meaning, the “fear of an empty glass.”
So look at the photo below. If seeing the beer glass empty causes you to shudder involuntarily, you probably have cenosillicaphobia. Luckily, a cure is as close as the nearest keg, can or bottle.
Today’s infographic is an interesting one, although it’s somewhat unusual. It may prove useful, however, the next time you find yourself in the Ukraine. Entitled For Every Thirst, a Beer, it comes from an article by Oleksandr Yarmola, “the leader of folk rock band Haydamaky,” as he “tours Ukraine mapping breweries that produce unpasteurized “live beer.” It almost makes me want to go there.
Today is the 58th birthday of Tony Forder, publisher of Ale Street News. Tony’s been putting out Ale Street News for over 20 years now, and was kind enough to give me a column when I first came back to freelancing when my son Porter was doing well enough so that I could return to work. I still run into Tony at a variety of beer events throughout the year, and he’s a great person to share a pint with. Join me in wishing Tony a very happy birthday.
After judging the finals for the 2009 Longshot Homebrew Competition in Boston. From left: Jason Alström, Tony, Bob Townsend, Jim Koch (founder of the Boston Beer Co.), yours truly, Julie Johnson (from All About Beer magazine), and Jason’s brother Todd Alström.
During a trip to Bavaria in 2007, the gang of twelve plus three at the Faust Brauerei in Miltenberg, Germany. From left: Cornelius Faust, me, Lisa Morrison, Johannes Faust, Julie Bradford, Andy Crouch, Peter Reid, Horst Dornbusch, Jeannine Marois, Harry Schumacher, Tony Forder, Candice Alström, Don Russell, Jason and Todd Alström.
Wednesday’s ad is for Ruppert Knickerbocker Beer, from 1947. Ah, what innocence … a time when yelling “Boy!” was considered acceptable. He looks more like a milk delivery person, but I assume it’s meant to be at a baseball game, meaning it’s also odd that they’re showing glass bottles. I also love that slogan. “Slow Aged for Finer Flavor.” As opposed to fast aging?
Today’s infographic is about baseball’s Beer Prices vs. Winning Percentage, a chart showing “the projected winning percentage of Major League Baseball teams this season, per Baseball Prospectus, compared to the price of beer at their stadiums,” which they got from an earlier infographic I posted.
Today is Sam Calagione’s 44th birthday. Sam is the owner and marketing genius behind Delaware’s successful Dogfish Head Brewing. Sam’s also a great guy, and a rap singer of sorts, with his duo (along with his head brewer) the Pain Relievaz. See the bottom of this post for a couple videos of him singing after hours at Pike Brewery during the Craft Brewers Conference when it was held in Seattle. Join me in wishing Sam a very happy birthday.
This first video is “I Got Busy with an A-B Salesgirl,” the Pain Relievaz’ first hit single.
The second video is “West Coast Poseurs,” a smackdown to the hoppy West Coast beer and brewers.
Tuesday’s ad is for Budweiser, from the 1951. Showing a couple wearing near-matching outfits, and certainly the exact same apron, with the man having constructed a gadget to do as little work as possible while the meat on the grill cooks. Check out his socks, and the white bucks. They never quite explain what the “Something more than Beer” might be, but apparently it’s “The Companion of Contentment.”
Join us this Thursday for what’s shaping up to be a fun evening of Hops and History at the former U.S. Mint building in San Francisco. The event is being put on by Flipside, a San Francisco History Events Group, in conjunction with the San Francisco Museum and Historical Society. The Society is currently “undertaking the restoration of San Francisco’s landmark Old Mint to house the future San Francisco Museum at the Mint,” and in the meantime is using the space to hold local history-themed events. Flipside worked with the San Francisco Brewers Guild — and I helped a little bit — but especially SF Brewers Guild executive director Brian Stechschulte to create an evening that includes a program of talks about the history of beer in the city, and also includes a gallery showing of San Francisco breweriana on loan from my friend Ken Harootunian, along with some pieces from Anchor Brewing. Here’s what will be going on during the event, which takes place from 6:30 p.m. until 9:30:
- John Freeman: The Curious 150 Year Cycle of Brewing Beer in San Francisco
- Dave Burkhart, Anchor historian: History of California Lager
- A History of Yeast: Man’s Oldest Industrial Organism
- San Francisco Brewers Guild Panel Discussion (led by yours truly)
- Screening of Brewers by the Bay film
- Unlimited tasting of all breweries. Participating breweries include 21st Amendment, Magnolia, Triple Voodoo, Beach Chalet, ThirstyBear Brewing Company, Cerveceria de MateVeza, Speakeasy, Pine Street Brewery, Anchor and Pacific Brewing Laboratory.
- Presentation on brewing history
- Interactive yeast exhibit
- Historical brewing memorabilia exhibit by Ken Harootunian & Anchor
- Food available for purchase from by Off The Grid
- Docent led tours of the historic 1874 Old Mint
- Souvenir sampling mug included
- Photobooth sponsored by UpOutSF
- Music by DJ Jacob
Join us Thursday for Hops & History. See you then.