Wednesday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor Edmund Gwenn, best known for playing “Kris Kringle” in “Miracle on 34th Street,” muses that fancy packages don’t necessarily make things better “but they do add an extra touch” just like Rheingold Extra Dry.
Today is also the birthday of Chuck Silva, former brewmaster at Green Flash Brewing in San Diego. His West Coast IPA has taken the world by storm, and personally, I loved his Tripel and Le Freak. The big, shiny new brewery they recently built is also pretty amazing. But eventually Chuck wanted to something of his own, and he recently opened Silva Brewing Company in the Central Coast of California, around his native San Luis Obispo area in Paso Robles. Join me in wishing Chuck a very happy birthday.
Today is the birthday of Alvin M. Hemrich (February 14, 1870-February 25, 1935). He was born in Wisconsin, of German-born parents, and from age 18 began working in breweries. In 1891, he moved to the Seattle, Washington area, and began working for breweries there and in Canada, including the Seattle Brewing & Malting Co. His brother Andrew bought the Bay View Brewery in Seattle, and later Alvin bought the North Pacific Brewery (also known as the old Slorah brewery), and renamed it the Alvin Hemrich Brewing Co. in 1897. Two of his brothers soon joined him in the enterprise, and it was renamed again, this time to Hemrich Brothers Brewing Company. They did well enough that he began buying out other area breweries. When prohibition closed the brewery, they were ready, having retooled their plants for near-beer and also having divested into some other businesses. They reopened when prohibition was repealed, and two of Alvin’s sons went into the family business, too, but their father died just two years later.
Alvin M. Hemrich and his eldest son, Elmer, around 1910.
Here’s some more history of the Hemrichs in Seattle from History Link:
Bay View Brewery
It was in 1883 that Andrew Hemrich (b. 1856) and John Kopp arrived in Seattle where they acquired a parcel of land right below Seattle’s Beacon Hill that boasted a cool, freshwater spring. It was there — just south of Seattle’s downtown (at Hanford Street — and 9th Avenue S, today’s Airport Way S) — that they constructed a small brewing facility.
Hemrich was the son of a German brewmaster who’d run a brewery in Wisconsin in the 1850s and he’d opened his own brewery in Glendale, Montana, where he met Kopp, a local baker. Once settled in Seattle, the Kopp & Hemrich company began brewing a “steam” beer and soon branched out with a lager style. Business was good: More than 2,600 barrels of beer were sold that debut year.
Increasingly impressed by the beautiful view of Elliott Bay seen from the brewery, the men renamed their operation the Bay View Brewing Company in 1885. Steady growth in business caused the firm to construct a new and vastly larger plant in 1887. At that time the waters of Duwamish delta still lapped the slopes of Beacon Hill, and the narrow-gauge Grant Street Railway (Seattle’s first “interurban” line) rode above the tideflats on a trestle along the future route of Airport Way. Hemrich erected his mansion above the brewery, in the middle of the future right-of-way for I-5.
Here’s a short biography from “Sketches of Washingtonians: Containing Brief Histories of Men of the State,” published in 1907:
And this biography is from “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” from 1903:
Practical industry wisely and vigorously applied never fails of success. It carries a man onward and upward, brings out his individual character and powerfully stimulates the actions of others. It is this unflagging spirit of industry that has laid the foundations and built the commercial greatness of the northwest, and the career of him whose name initiates this paragraph illustrates most forcibly the possibilities that are open to a young man who possesses sterling business qualifications, and it proves that ambitious perseverance, steadfast purpose and indefatigable industry, as combined with the observance of sound business principles, will eventuate in the attaining of a definite and worthy success. Mr. Hemrich, who is president and manager of the Hemrich Brothers Brewing Company, an important industrial enterprise in the city of Seattle, is a young man of singular force of character and one who stands representative of that insistent and well directed energy which has brought about the development of the magnificent metropolis of the northwest. That he should be accorded specific mention in a work of this nature needs not be said.
Alvin M. Hemrich was born in the town of Alma, Buffalo county, Wisconsin, on the 14th of February, 1870, a son of John and Catherine (Koeppel) Hemrich, both of whom were born in Germany. The father was for many years engaged in the brewing business at Alma, Wisconsin, and he was seventy-three years old when he died, while his wife is still living. Alvin passed his boyhood days in Wisconsin and secured his early educational discipline in the public schools. At the age of sixteen he assumed charge of the business founded by his father in Alma and conducted the same for two years, becoming thoroughly familiar with all details pertaining thereto. At the expiration of the period noted he engaged in the brewing business on his own responsibility in the town of Durand, Wisconsin, and there he successfully continued operations until the year 1890, when he disposed of his interests and came to Seattle, where his parents had located some time previously. After his arrival in Washington Mr. Hemrich proceeded to Victoria, British Columbia, where for two years he held the position of manager of the Victoria Brewing Company. He then returned to Seattle and became foreman for the Albert Braun Brewing Association, retaining this incumbency one year, when the business was closed out, and he then took a similar position with the Bay View Brewing Association, in whose employ he continued for four years, being finally compelled to resign by reason of failing health, and he then passed some time in travel, principally in California. After recuperating his energies through this period of rest and recreation Mr. Hemrich returned to Seattle and here purchased the plant and business of the old Slorah brewery, located on Howard avenue, between Republican and Mercer streets, and there he conducted business for six months, at the expiration of which he became associated with his brother Louis of whom mention is made on another page, and with Julius Damus, in the organization of the Hemrich Brothers Brewing Company, which was duly incorporated under the laws of the state on the 4th of February, 1899, and under the effective management of these interested principals the business has been built up to a most successful standpoint, the equipment of the plant being of the most approved modern type, while every detail of manufacture receives the most careful and discriminating attention of the part of our subject and his brother, both of whom are experts in this line of industry. The result is that the products of the brewery, including lager and porter, are of exceptional excellence, thus gaining a popularity which augurs for the increasing expansion and growth of the business. From the brewery are sent forth each year about thirty-five thousand barrels, and in the prosecution of the business in its various departments employment is afforded to a corps of about seventy-five capable workmen. None but the best material is utilized in the process of manufacture, the malt being secured from Wisconsin and California, and the hops being the most select products from Bohemia and from the state of Washington, whose prestige in this line is well known. The present company have made important changes in the equipment of the plant, having installed the latest improved accessories and having greatly augmented the productive capacity.
Alvin M. Hemrich has been president of the company from the time of its organization, and the success of the enterprise is in large measure due to his able and well directed efforts. In November, 1901, Mr. Hemrich effected the purchase of the property of the Aberdeen Brewing Company at Aberdeen, this state, and he began the operation of the plant shortly afterward, having organized a stock company, which was incorporated with a capital stock of sixty thousand dollars, he himself being president of the company.
Mr. Hemrich is well and most favorably known in connection with the business activities of the city of Seattle, and is esteemed as a straightforward, capable business man. He has made judicious investments in local real estate and is one of the most loyal admirers and enthusiastic citizens of his adopted city. His beautiful residence, which he erected in 1898, is located at 503 Melrose avenue, and is one of the most attractive of the many fine homes for which Seattle is justly noted. Fraternally Mr. Hemrich is identified with the Sons of Hermann, the Independent Order of Odd Fellows, the Fraternal Order of Eagles, the Red Men, and the Benevolent and Protective Order of Elks, while his wife is a member of the Rebekah lodge of the Odd Fellows. Mr. Hemrich enjoys marked popularity in both business and social circles, being a man of genial presence and unfailing courtesy in all the relations of life, and his home is one in which a refined hospitality is ever in distinctive evidence. On the 8th of May, 1890, Mr. Hemrich was united in marriage to Miss Minnie Rutschow, who was born in Germany, being the daughter of Charles and Minnie (Benecke) Rutschow, both of whom were born in Prussia. Mr. and Mrs. Hemrich have two sons, Elmer E. and Andrew L.
Today is my friend and fellow beer writer Lew Bryson’s 59th birthday. You used to be able read his writings at his website, lewbryson.com, Seen Through a Glass, and his Session Beer Project, and for awhile there was less there because he became the managing editor of Whiskey Advocate and wasn’t writing about beer, although he’s still kept up with his political Why the PLCB Should Be Abolished. His latest book is also about Tasting Whiskey. But he’s back, baby, and is once again also writing about beer at his websites and other places. Lew is my favorite big galoot and the brother I never had. Join me is raising a glass of beer or whiskey and wishing Lew a very happy birthday.
On Saturday the 18th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and was sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun for most of the morning. We judged 63 Double IPAs and 36 Triple IPAs.
- 1st Place: All Hops on Deck, Moonraker Brewing
- 2nd Place: Greenshift, Beachwood BBQ & Brewery
- 3rd Place: Hop Salad, Triple Rock Brewery
Judging in the basement of the Bistro.
- 1st Place: Nod & Smile, Triple Rock Brewery
- 2nd Place: Compulsory, Iron Springs Pub & Brewery
- 3rd Place: Power Plant, El Segundo Brewing
Peoples Choice Awards
- People’s Choice Award — Double IPA: Oak and Rye, New Bohemia Brewing
- People’s Choice Award — Triple IPA: Scarcity, Altamont Beer Works
Congratulations to all the winners.
Tuesday’s ad is for Rheingold, from 1946. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American burlesque/vaudeville dancer in the first half of the 20th century who performed with his wife as “The Dancing De Marcos” Tony and Sally DeMarco, talks about how he and his wife, the Dancing DeMarcos, spend hours and hours working on their dancing, but still out dancing during their leisure time, although then they also drink Rheingold Extra Dry.
Today is the birthday of Mary of Burgundy (February 13, 1457-March 27, 1482), She was also known as the “Duchess of Burgundy, [and] reigned over the Low Countries from 1477 until her death. As the only child of Charles the Bold and his wife Isabella of Bourbon, she was the heiress to the vast, and vastly wealthy, Burgundian domains in France and the Low Countries upon her father’s death in the Battle of Nancy on January 5, 1477.”
Portrait of Mary of Burgundy, painted in 1490 by Austrian artist, Michael Pacher.
Here’s more about Mary, most of it from her Wikipedia page:
Mary of Burgundy was born in Brussels, at the ducal castle of Coudenberg, to Charles the Bold, Count of Charolais, and his wife, Isabella of Bourbon. Her birth, according to the court chronicler, Georges Chastellain, was attended by a clap of thunder ringing from the otherwise clear twilight sky. Her godfather was Louis, Dauphin of France, in exile in Burgundy at that time; he named her for his mother, Marie of Anjou. Reactions to the child were mixed: the baby’s grandfather, Duke Philip the Good, was unimpressed, and “chose not to attend the [Baptism] as it was only for a girl;” the grandmother, Isabella of Portugal, was simply delighted at the birth of a granddaughter.
Philip the Good died in 1467, making his son Duke of Burgundy and his 10-year-old granddaughter heiress presumptive. As the only child of Charles the Bold, Mary was heiress presumptive to a vast and wealthy domain, made up of the Duchy of Burgundy, the Free County of Burgundy, and the majority of the Low Countries, and her hand was eagerly sought by a number of princes. The first proposal was received by her father when she was only five years old, to marry the future King Ferdinand II of Aragon. Later the younger brother of Louis XI, Charles, Duke of Berry, made an approach, to the intense annoyance of his brother the King, who attempted to prevent the necessary papal dispensation for consanguinity.
As soon as Louis produced a male heir who survived infancy, the future King Charles VIII of France, Louis wanted his son to be the one to marry Mary, despite his son being thirteen years younger than Mary. Nicholas I, Duke of Lorraine, was a few years older than Mary, and his duchy lay alongside Burgundian territory, but his plan to combine his territory with hers was ended by his death in battle in 1473.
Mary ascended upon her father’s death in the Battle of Nancy on 5 January 1477. King Louis XI of France seized the opportunity afforded by his rival’s defeat and death to attempt to take possession of the Duchy of Burgundy proper, and also of Franche-Comté, Picardy and Artois.
A portrait believed to have been painted by Niklas Reiser.
The King was anxious that Mary should marry his son Charles and thus secure the inheritance of the Low Countries for his heirs, by force of arms if necessary. Burgundy, fearing the French military power, sent an embassy to France to negotiate a marriage between Mary and six-year-old Charles VIII, but returned home without a betrothal, finding the French king’s demands of cession of territories to the French crown unacceptable.
On February 10, 1477 at Ghent on the occasion of her formal recognition, known as the Joyous Entry, as Charles’ heir, she was compelled to sign a charter of rights, called the Great Privilege. Under this agreement, the provinces and towns of Flanders, Brabant, Hainaut, and Holland recovered all the local and communal rights which had been abolished by the decrees of the dukes of Burgundy in their efforts to create a centralized state on the French model out of their separate holdings in the Low Countries. In particular, the Parliament of Mechelen (established formally by Charles the Bold in 1470) was abolished and replaced with the pre-existing authority of the Parliament of Paris, which was considered an amenable counterweight to the encroaching, if informal, centralization undertaken by both Charles the Bold and Philip the Good. The Duchess also had to undertake not to declare war, make peace, or raise taxes without the consent of the States, and to employ only native residents in official posts.
Such was the hatred of the people for the old regime that two of her father’s influential councilors, the Chancellor Hugonet and the Sire d’Humbercourt, having been discovered in correspondence with the King of France, were executed at Ghent despite the tears and entreaties of the Duchess.
Another, later portrait by an unknown Flemish artist.
Mary now made her choice among the many suitors for her hand, selecting Archduke Maximilian of Austria, who became her co-ruler. The marriage took place at Ghent on the evening of 16 August 1477. The event initiated two centuries of contention between France and the Habsburgs (later of Spain, then of Austria) for their possession, which climaxed in the War of the Spanish Succession, 1701–1714.
In the Netherlands, affairs now went more smoothly, the French aggression was temporarily checked, and internal peace was in large measure restored.
Five years later, the 25-year-old Duchess died due to a fall from her horse on March 27, 1482 near Wijnendale Castle. She loved riding, and was falconing with Maximilian when her horse tripped, threw her, and then landed on top of her, breaking her back. She died several days later, having made a detailed will. She is buried in the Church of Our Lady in Bruges.
Louis was swift to re-engage, and forced Maximilian to agree to the Treaty of Arras (1482) by which Franche-Comté and Artois passed for a time to French rule, only to be regained by the Treaty of Senlis (1493), which established peace in the Low Countries. Mary’s marriage to the House of Habsburg would prove to be a disaster for France, for the Burgundian inheritance would later bring it into conflict with Spain and the Empire.
But, of course, she was also the inspiration for a Belgian beer, brewed by the Brouwerij Verhaeghe, located in Vichte, which is a ancient castle and farm in West Flanders. The beer is called Duchesse de Bourgogne, and it’s a personal favorite of mine. I know some people think it’s uneven, or not a classic Flanders Red Ale, but I love it.
I also wrote about Duchesse de Bourgogne a few years ago, and at the time I did my own short overview of her life.
Beer aside, the history of the Duchesse is fascinating. Her anglicized name was Mary of Burgundy, though she was born in Brussels on February 13, 1457, the only child of Charles the Bold, Duke of Burgundy, and his wife Isabella of Bourbon. Needless to say she was quite a catch, especially after her father died in battle (at the siege of Nancy, not a particularly awful sounding name) in 1477, when she was nineteen. Louis XI of France tried to take Burgundy and the Low Countries for himself but was frustrated when Mary signed the “Great Privilege,” by which she gave Flanders, Brabant, Hainaut, and all of Holland autonomous rule (leaving for herself the remainder of the Low Countries, Artois, Luxembourg, and Franche-Comté). She then married Archduke Maximilian of Austria, who was later the Holy Roman Emperor Maximilian I, and part of the Hapsburg Austrian dynasty. This sparked a long-standing dispute over the Low Countries between France and the Hapsburg family.
One of Mary’s favorite hobbies was falconing, which was popular among royals in the day. Falconry is basically training and hunting using a falcon. While engaged in this pursuit, in 1482, Mary’s horse tripped, tossing her onto the ground where the horse then landed on top of her, breaking her back. A few days later she died. Mary was only 25. The beer label’s portrait pays homage to her love of falconry and her ultimate death because of it.
Her young son Philip became heir after her death, though Maximilian was in charge until he reached adulthood. King Louis forced Maximilian to sign the Treaty of Arras the same year, and it gave Franche Comté and Artois to France. But Philip was a virtual prisoner until 1485, and then it took Max another eight years to take back control of their lands in the Low Countries. The Treaty of Senlis, in 1493, finally established peace in the area, but Burgundy and Picardy remained French.
So during her short life, Mary had such great impact on European politics that they can be felt even now in the present. So it’s quite appropriate that she have so wonderful a beer that bears her name and her portrait. It’s a fitting legacy.
The Duchesse de Bourgogne from Brouwerij Verhaeghe is the traditional Flemish red ale. This refreshing ale is matured in oak casks; smooth with a rich texture and interplay of passion fruit, and chocolate, and a long, dry and acidic finish. After the first and secondary fermentation, the beer goes for maturation into the oak barrels for 18 months. The final product is a blend of younger 8 months old beer with 18 months old beer. The average age of the Duchesse de Bourgogne before being bottled is 12 months.
Coat of arms of Mary of Burgundy.
Bruce Joseph, who’s been at Anchor Brewery for many, many years turns 62 today. There’s a big picture of him when he was very young in the stairwell at the brewery that I see every time I’m there. He’s been doing the distilling for Anchor’s whiskey and gin for a long while now and plays bass with the Hysters (Anchor’s big band) along with the Rolling Boil Blues Band (the Celebrator beer band that’s all industry musicians). If there’s a nicer person in the beer industry, I’ve yet to meet him. Join me in wishing Bruce a very happy birthday.
On stage at the Northern California Rhythm & Blues Festival several years ago.
Monday’s ad is for Rheingold, from 1953. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American jazz trombonist, composer, conductor and bandleader of the Big Band era Tommy Dorsey, talks about how he spends hours and hous working on new music and arranging, which makes him very thirsty for Rheingold Extra Dry.
Today is the 49th birthday of Jennifer Talley, former brewer at Squatter’s Pub & Brewery, an oasis of good beer in Salt Lake City, Utah. Jen left Utah a few years ago to become the Brewing Operations Manager for RedHook in Woodinville, Washington, and more recently joined Russian River Brewing in Santa Rosa, California. Unfortunately, Jen’s left Russian River to care for her ailing mother in Grass Valley and has more recently joined Brian Ford brewing at Auburn Alehouse. Jennifer’s a terrific brewer and one of the coolest people in the industry. Join me in wishing Jennifer a very happy birthday.
In town to shoot a television pilot in 2007, Shaun O’Sullivan (21st Amendment), Dave McLean (Magnolia) and Jennifer outside Magnolia.
After a panel discussion at GABF on women in brewing. From left: Carol Stoudt (from Stoudts Brewing), Jennifer Talley (from Squatter’s Pub Brewery), Natalie Cilurzo (from Russian River) and Teri Fahrendorf.
At a beer dinner put on by The Lost Abbey near San Diego, Jennifer and Matt Brynildson stopped by our table for a visit with Adam Avery and Vinnie Cilurzo.
At CBC in San Diego, 2008. From left, Fal Allen (Asia Pacific Breweries), Jennifer and Geoff Larson (Alaskan Brewing).