Beer In Ads #1212: Joy


Wednesday’s ad is another ad for Schlitz, from 1953. In this Schlitz ad, a couple on the beach is having a picnic, with a few beers, of course. The lad is painting the name “Joy” on the boat, which given that the lass has a “J” monogram on her blouse, must be for her. But every time I see the name “Joy,” I can’t help but think of the old Harry Nilsson song Joy, which is a wonderfully weird song I’ve always loved, but then I’m a huge Nilsson fan.

Schlitz-1953-seaside

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