Beer In Ads #1223: Dad Takes On All Comers

Sunday’s Father’s Day ad is another trade ad by the United States Brewers Foundation, from 1956. This is #96 in the “Home Life in America” series, part of the Beer Belongs campaign by the USBF. It originally ran in prominent magazines in late June and early July of 1954. The artwork was by Douglass Crockwell, a well-known illustrator of the day, and was entitled “Dad Takes On All Comers.” And Dad’s sport of choice?: croquet. BUt he may have met his match. His daughter, one presumes, is going for the peg, as Mom shushes the crowd so she can concentrate on beating Dad. You have to admit, that’s a pretty impressive back yard. But who puts the barbecue right next to a tree? If I’m not mistaken, trees are what they make firewood out of.

096. Dad Takes On All Comers by Douglass Crockwell, 1954


  1. Beerman49 says

    BBQ would be OK if it were rotated 180 degrees – but artists aren’t the type who do backyard BBQ’s (LOL).

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