Beer In Ads #1250: The Fire Hose

Saturday’s ad is for Rheingold Beer, from 1962, and features Miss Rheingold from that year, Kathy Kersh. In this ad, she’s helping out at the fire station as the boys are cleaning the trucks. She appears to be ducking bursts of water from firemen’s hoses, but she’s wearing a raincoat, so she must have at least been expecting it. In the text it says that two words are “on the tip of everyone’s tongue.” Those two words? “Extra Dry.” Of course, I hear everyone saying that all that time, even today. Um, so then what’s with all the wet water?


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