Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • Github
  • Google+
  • Instagram
  • Linkedin
  • Pinterest
  • RSS
  • StumbleUpon
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #1269: How To Have A Schlitznic

Beer In Ads #1269: How To Have A Schlitznic

August 1, 2014 By Jay Brooks Leave a Comment


Friday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages eight and nine, with the fourth song, “A Schlitzing We Will Go,” sung to the tune of “A Hunting We Will Go.” The headline is “How to have a Schlitznic, or Fun by the Schlitzshore” and I love their advice on how to keep beer cold at the hot summer beach: “Wrap them in several layers of newspaper — they’re stay cold for hours.” Um, seriously? I don’t think they’d stay cold for minutes wrapped in newspaper. Unless they made newspaper out os different paper back in the fifties, I’m pretty sure it’s not a good thermal insulator.

Schlitzerland-05

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

The Sessions

session_logo_all_text_1500

Next Session: April 6, 2018
#134: Beer Gardens
Previous Sessions
  • #133: Hometown Glories
  • #132: Homebrewing Talks
  • #131: 3 Things
  • #130: Fantasy Beer Festivals
  • #129: Missing Local Styles
Archive, History & Hosting

Enter your email address:

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

Recent Posts

  • Beer In Ads #2621: This Book Isn’t Worth Reading April 25, 2018
  • Beer Birthday: Stephen Beaumont April 25, 2018
  • Beer In Ads #2620: One Sour Note April 24, 2018
  • Beer Birthday: Jeremy Cowan April 24, 2018
  • Beer Birthday: Suzanne Woods April 24, 2018

RSS Brookston Beer in Art

  • Aecht PatzenhoferUnknown Artist1914
    Aecht PatzenhoferUnknown Artist1914

Recent Comments

  • Terry Fisher on Beer In Ads #218: Why Is This Fabacher Smiling?
  • Roiger hughes on Beer In Ads #2172: Larry Hughes For Pabst
  • Craig Bodnar on Budweiser Admits Flavor “Drifted” Over the Years
  • joan barott on Historic Beer Birthday: Frederick Krug
  • Craft Beers in Ho Chi Minh. - The Crib on Beer: The Process
April 2018
S M T W T F S
« Mar    
1234567
891011121314
15161718192021
22232425262728
2930  

Find Something

Tag Cloud

Advertising Announcements Awards Bay Area Bottles Brewers Association Brewing Equipment Budweiser Business California Cans Christmas Europe Germany Great Britain Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage National Northern California Oregon Pabst Packaging Patent Pennsylvania Photo Gallery Press Release Prohibitionists San Francisco Schlitz Science Science of Brewing Sports Statistics UK Uncategorized United States Video