Beer In Ads #1271: Backyard Schlitzecue

Sunday’s ad is again for Schlitz, from 1958 (though parts of it are from previous years). Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled “Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is pages twelve and thirteen, with the sixth song, “S-C-H-L-I-T-Z,” sung to the tune of “Twinkle, Twinkle, Little Star.” The headline is “Backyard Schlitzecue, or Fresh air makes the Schlitzthirst grow.” And yes the couple throwing the BBQ in their backyard are still wearing their outfits.


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