Beer In Ads #1277: No Wonder It Made Milwaukee Famous


Saturday’s ad is for Schlitz, from 1947. A man wearing tweed in, of course, what looks to be a library, holds up his glass of beer to inspect it. But I love the opening quote in the ad copy. “Opening a bottle of Schlitz is like opening a familiar and well-loved book.”

Schlitz-1947-no-wonder

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