Beer In Ads #1282: Have A Good Time


Thursday’s ad is yet another one from the United States Brewers Foundation, this time from 1956. This was part of the “Beer Belongs” series, but after the numbered “Home Life in America” run. I love the ad copy on this one in particular. “Beer has a very special way of saying … ‘Have a good time.'” And check out the great advice in the inset box in the bottom right corner, telling people to keep the beer out of the sun. Somebody missed a great business opportunity to sell beer umbrellas to keep your beer in the shade while at the beach.

USBF-1956-have-a-good-time

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