Beer In Ads #1012: Ballantine’s Three-Ring Circus

Monday’s ad is for Ballantine Ale, from 1948. Using the Ballantine logo of three rings in a circus themed ad, this was a typical ad formula during this time period. One oddity: Either that’s a really tiny glass or it’s a nearly bottomless bottle of beer, because the glass is full, but the bottle is still more than two-thirds, possibly as much as three-quarters, full. That’s an impressive bottle. That seems more like a magic trick.



  1. Dorita Estes says

    In 1948 Ballantine Brewery had an executive named Charlie Geiger who was an avid circus fan and spent a lot of time visiting circuses and making friends with the performers. That may be part of the reason for the ad.

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